The Digital Content Creator at the International Planned Parenthood Federation Africa Region (IPPFAR) will play a key role in driving the organization’s digital presence and engagement across multiple platforms, including Facebook, Instagram, X (formally Twitter), TikTok, and LinkedIn.

In collaboration with internal teams and Member Associations, the role will ensure that all digital communication is aligned with IPPFAR’s goals, engages diverse audiences, and increases overall awareness of sexual and reproductive health rights in the Africa region

Deliverables

Social Media Video Content Production:

• Create engaging, high-quality video content for platforms such as Facebook, Instagram, Twitter, TikTok, and LinkedIn.
• Develop short-form videos tailored to each platform’s style (e.g., reels for Instagram, short clips for TikTok, professional videos for LinkedIn).

Tailored Social Media Posts:

• Design content that adheres to the unique tone and format of each social media platform.
• Ensure messaging is relevant to the audience and represents IPPFAR’s values and mission.

International Day Campaigns:

• Create and manage content around international observances, including World Health Day, International Women’s Day, etc.
• Collaborate with internal teams to ensure alignment with organizational goals during key observances.

Collaboration with Member Associations:

• Work with IPPFAR’s Member Associations to develop posts on best practices and successes.
• Help develop localized social media strategies and content for member associations on an ad-hoc basis, ensuring consistency with overall branding.

1. Website Content Updates:
   • Provide support for website updates related to social media campaigns, activities and events.
   • Collaborate with the web team to ensure seamless integration of social media content and messaging.

Expertise

Content Planning & Strategy:

• Develop and implement monthly social media content calendars.
• Research emerging social media trends and incorporate them into the IPPFAR strategy.

Content Creation & Design:

• Design graphics, videos, and written content tailored for each platform.
• Use software like Canva, Adobe Creative Suite, or similar tools to create visually appealing posts.

Audience Engagement & Growth:

• Monitor and engage with followers, responding to comments, questions, and interactions in a timely manner.
• Analyze performance metrics and adjust strategies to optimize engagement and reach.

Collaboration & Coordination:

• Liaise with communication teams, Member Associations, and other departments to ensure alignment on messaging.
• On an ad-hoc basis, provide support for media coverage of events, live social media updates, and real-time engagement.

Monitoring & Reporting:

• Track social media performance and produce quarterly reports on key metrics such as engagement, reach, and follower growth.
• Use tools like Hootsuite, Sprout Social, or similar platforms for monitoring and scheduling content.

Training & Capacity Building:

• On an ad-hoc basis, offer training to IPPFAR Member Associations on social media best practices.
• Share guidelines and strategies for creating impactful, engaging posts on various platforms.

Skills

Progressive experience in content creation, strategic communication, or marketing.

• Demonstrates creativity, initiative, innovation, and thinks outside the box.
• Excellent mastering of production of videos, images, promotional materials and stories for campaigning.
• Excellent skills in taking photos and making simple videos and creating visuals for social media to support the IPPFAR’s storytelling.
• Good technical knowledge of media contexts, communication software, MS Office, photo and video-editing software, social media posting software, web and digital tools.
• Experience in social media and digital campaigning and a working knowledge of Twitter, Facebook, LinkedIn, Instagram and TikTok.
• Experience in web content editing and publishing.
• Experience in editing and copywriting for social media.

Other requirements

• A recognised qualification in Digital Communications, Public Relations, Marketing, or relevant fields related to the position.
• English and French are the working languages of IPPFAR. For this post fluency in English (both oral and written) is required. Knowledge of French is an advantage
• Ability to work in a multicultural environment.
• Willing to travel internationally – about 30 days a year.
• Must have the right to legally work in Kenya.