REF No. HR-SBK-DCE-9-2024 

The Digital Content Executive is responsible for creating and managing digital content that drives engagement and brand loyalty. This role involves producing and optimizing content for social media, websites, and other digital platforms, focusing on promotions, betting tips, and sports event coverage that appeal to the betting audience..

The roles of the Assistant Traffic Controller Position will include the following: –

• Develop and execute a content calendar that aligns with sports schedules and betting promotions.
• Create engaging digital content, including social media posts, blog articles
• Manage social media accounts, ensuring a consistent brand voice and regular interaction with followers interested in our products and offerings.
• Monitor social media trends and analytics to optimize content performance and increase engagement with the audience.
• Work with the ATL & BTL Coordinator to drive traffic to the website through targeted digital marketing campaigns.
• Track and analyze the performance of digital content, providing regular reports to the Creative Strategist.
• Use insights from analytics to refine digital content strategies and improve engagement and conversion rates among the target audience.
• Coordinate with the ATL & BTL Coordinator to integrate digital content into broader marketing campaigns.

Skills and Personal Attributes:

• Must be passionate about sports and bear a good understanding of the sports, betting & entertainment scene.
• Must have excellent Communication & Writing skills
• Must have strong Analytical skills
• Understand Media Laws & Media Ethics
• Must be social media savvy, innovative, creative, and passionate about this space.
• Must be a team player, dynamic & able to work under demanding circumstances
• The ideal candidate must have a working knowledge of online technology and online news best practices and an appreciation of the business processes, protocols, and controls
• Keep abreast of evolving trends through continuous professional education in the area of digital platforms

Academic and Professional Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital content creation and management, preferably in the sports betting or entertainment industries.
• Strong understanding of social media platforms, SEO, and digital analytics.
• Excellent writing and editing skills, with a passion for sports and betting content.