Job Summary

Our client, a leading property management firm, is seeking a creative and results-driven Digital Marketer to join their team. The Digital Marketer will play a pivotal role in increasing the company’s online visibility, driving qualified traffic to their website and social media platforms, and generating leads for their property portfolio.

Key Responsibilities

Digital Strategy Development

• Develop and implement comprehensive digital marketing strategies aligned with the companys goals.
• Conduct market research to identify trends, target audiences, and competitive positioning.

Content Creation & Management

• Create engaging content, including social media posts, blogs, email campaigns, and advertisements, to promote properties and services.
• Oversee the creation of property listings to ensure they are optimized for digital platforms.
• Collaborate with photographers, graphic designers, and other content creators for high-quality visuals.

Social Media Marketing

• Manage social media accounts (e.g., Instagram, Facebook, LinkedIn, and Twitter) to grow followers and engagement.
• Create, schedule, and optimize posts and campaigns.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

• Optimize the company website for SEO to improve search engine rankings.
• Plan and execute paid search campaigns (Google Ads and others) to drive leads.

Email Marketing

• Design and execute targeted email marketing campaigns to nurture leads and maintain relationships with current tenants.

Analytics and Reporting

• Monitor, analyze, and report on the performance of digital campaigns using tools like Google Analytics and social media insights.
• Use data to refine strategies and achieve better results.

Customer Engagement

• Respond to inquiries and engage with followers on social media and other platforms.
• Manage online reviews and reputation across platforms such as Google My Business.

Collaboration

• Work closely with property managers to align marketing efforts with business needs.
• Collaborate with external agencies for specialized campaigns, if required.

Key Qualifications

• Bachelors degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably in real estate or property management.
• Proficiency in tools like Google Ads, Facebook Ads Manager, Canva, Mailchimp, and Google Analytics.
• Strong understanding of SEO, SEM, and social media trends.
• Excellent written and verbal communication skills.
• Creativity, attention to detail, and the ability to manage multiple tasks simultaneously.

Preferred Skills

• Experience with property listing platforms (e.g., Airbnb, Property24, or similar).
• Knowledge of basic graphic design principles.
• Familiarity with CRM systems and lead generation tools.