Job Responsibilities:

Our ideal candidate should:

• Develop and execute a digital marketing strategy for IRES.
• Design digital media campaigns aligned with business goals.
• Create email-marketing campaigns to promote products or services.
• Create a database of emails for lead generation.
• Writing for webpages, blogs, social media
• Generating, editing, publishing and sharing content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on the social media platforms.
• Propose copy concepts and present underlying strategic thinking to business leaders
• Writing various copy options and modifying copy until the objective of a campaign is achieved
• Write high-engagement social media content that reflects our brand’s
• Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyze content success
• Produce error-free content that adheres to the company’s style guidelines
• Generate, edit, publish and share content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on the social media platforms.

Qualifications and Experience

• Should have at least a Degree in Marketing, Journalism, Communications, and Public Relations or any related course.
• Google Ads Certification required
• 1 year or below experience in Digital marketing in the areas of mass emails, SEO/SEM, blogging in any fast paced company.
• Email marketing and drip emails campaigns
• Blogging
• Content Development
• Social Media Marketing
• Prior experience in content marketing, content growth.
• Intermediate Graphic design
• Intermediate WordPress and web development skills
• Intermediate Video Editing, Animation and Photo Editing
• Proficiency with website analytics tools (Google Analytics);
• Knowledge in the area of Digital Advertising, buying and planning media;