Responsibilities

• Develop and execute digital marketing strategies aligned with company goals.
• Conduct market research to improve brand visibility, website traffic, and lead generation.
• Create and manage engaging content across digital platforms (social media, website, blogs, videos, graphics).
• Monitor, analyze, and optimize marketing campaigns using performance data.
• Manage and grow social media platforms, including paid advertising campaigns.
• Plan and execute effective email marketing campaigns to nurture leads.
• Optimize website content and structure for SEO and search engine rankings.
• Maintain and enhance the company’s online brand reputation.
• Manage, update, and monitor website performance and content.

Requirements

• Diploma or Bachelor’s degree in Marketing, Digital Marketing, Communications, IT, or a related field.
• Minimum 2+ years of experience in digital marketing or a similar role.
• Proven experience in website management, updates, content maintenance, and performance monitoring.
• Strong knowledge of social media marketing, analytics, and paid advertising.
• Experience with SEO, email marketing, and lead generation strategies.
• Excellent content creation and copywriting skills.
• Ability to analyze campaign performance and optimize using data insights.
• Familiarity with CMS platforms (e.g., WordPress or similar).
• Self-driven, creative, and able to work independently with minimal supervision.
• Strong organizational and time-management skills.