Key Responsibilities 

The successful candidate will:

• Develop and execute comprehensive digital marketing campaigns across all digital platforms
• Manage and optimize the hospital’s website and social media platforms
• Create engaging digital content including graphics, videos, articles, and promotional campaigns
• Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies
• Monitor digital campaign performance and generate analytical reports
• Manage online advertising campaigns including Google Ads and social media ads
• Develop email marketing campaigns and maintain digital communication databases
• Track trends in healthcare digital marketing and recommend innovative approaches
• Strengthen the hospital’s digital brand presence and online reputation
• Collaborate with internal departments to promote hospital programs, services, and events
• Support digital patient engagement initiatives and service awareness campaigns

Qualifications & Experience

Applicants must possess:

• Diploma or Bachelor’s degree in Marketing, Digital Marketing, Communications, Public Relations,
• Media Studies, or related field
• Minimum 3 years’ relevant experience in digital marketing preferably in a hospital set up
• Demonstrated proficiency in digital advertising, SEO, social media management, and content creation
• Experience using digital analytics tools (Google Analytics, Meta Business Suite, etc.)
• Graphic design and basic video editing skills will be an added advantage
• Experience in healthcare marketing is desirable

Key Competencies 

• Creativity and innovation
• Strong analytical and reporting skills
• Excellent written and verbal communication skills
• Strong project management skills
• Attention to detail
• Customer-focused mindset
• Ability to work independently and within teams
• Results-oriented with strong execution capability