Responsibilities

• Develop visually captivating and brand-aligned content for digital platforms, including social media, website, and email marketing.
• Generate creative assets such as graphics, images, and videos to bolster various marketing initiatives.
• Curate and oversee content calendars for social media platforms.
• Stay abreast of social media trends and contribute novel ideas to amplify our online footprint.
• Collaborate closely with the marketing team to grasp campaign objectives and craft content that resonates with brand messaging.
• Work collaboratively with other departments to ensure consistency in brand representation across all channels.
• Rapidly adapt to evolving trends and technologies in the digital landscape.
• Implement SEO best practices to optimize digital content for search engines.
• Monitor and analyze the performance of digital content using analytics tools.
• Offer insights and recommendations based on performance metrics.

Qualifications

• Demonstrated experience as a digital marketer, graphic designer, or in a similar capacity.
• Robust portfolio showcasing creative and innovative digital content.
• Proficiency in graphic design software (Adobe Creative Suite, etc.).
• Familiarity with video editing tools and techniques.
• Comprehensive understanding of e-commerce principles and the ability to craft content that drives online sales.
• Thorough knowledge of major social media platforms and their best practices.
• Experience managing social media accounts for businesses.
• Excellent communication and collaboration abilities.
• Capability to interpret and translate marketing briefs into compelling visual content.
• Capacity to thrive in a fast-paced environment and adapt to evolving industry trends.