Key Responsibilities

• Create and manage a rolling social media calendar of content and posts including compelling video, photo and written content.
• Manage our social media channels, combining paid and organic execution, publishes updates and posts, manages, and interacts with comments, and reports issues.
• Define Tatu City’s strategy for digital media campaigns to generate sales leads and increases the visibility of our posts.
• Use Google ads to target specific stakeholders with our content.
• Own different conversion points and optimizes sales funnels, evaluates emerging trends in digital and deploys new approaches and tools.
• Measure and reports on the performance of digital marketing campaigns and assessments against goals (ROI and KPIs). Takes on measurement, reporting, and analysis as a key component of success and a tool for continuous improvement.
• Use social media listening and analytics to monitor and research our competition and optimize our activities.
• Work with other members of the Marketing & Communications team, as well as Sales and other departments, to draft social media copy.
• Collaborate with the Design Associate to create compelling visuals.
• Collaborate with the in-house marketing team and freelancers to capture and develop compelling photo and video content.
• Use Mailchimp and CRM software to distribute newsletters and other communications
• Devise SEO strategies to drive traffic to the company website and improves the usability, design, content and conversion of website and digital channels.
• Update the website with news, events, images, and other relevant content.
• Use data to optimize digital marketing spending.
• Review new technologies and keeps the company at the forefront of developments in digital marketing.

Requirements

Skills and Experience

• Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field.
• At least ten years of experience in digital marketing roles, preferably with a focus on campaign development and execution.
• Demonstrated ability to develop and execute effective digital marketing campaigns across various channels to generate sales leads and enhance brand visibility.
• Proficiency in creating and managing a social media calendar, including content creation and post scheduling.
• Experience in managing social media channels, both paid and organic, with the ability to publish updates, engage with comments, and address issues effectively.
• Experience in leading paid social campaigns to increase post visibility and managing Google Ads to target specific stakeholders.
• Strong analytical skills to measure and report on the performance of digital marketing campaigns against goals, including ROI and KPIs.
• Collaborative skills to work with the Marketing & Communications team, Sales, and other departments in drafting social media copy.
• Demonstrated expertise in devising and implementing SEO strategies to drive traffic to the company website.
• Ability to use data to optimize digital marketing spending and make informed decisions.