Job Purpose:

The Digital Marketing Executive will be responsible for developing and implementing digital marketing strategies that enhance the company’s online presence, attract new clients, and engage current stakeholders. The role will involve using various digital channels, platforms, and technologies to promote the company’s products and services effectively.

Key Responsibilities:

• Collaborate with the line manager to develop and execute digital marketing strategies that align with the company’s overall marketing objectives and target audience demographics.
• Create engaging, relevant content for the company’s website, social media channels, blogs, email campaigns, and other digital platforms.
• Manage and grow the company’s social media presence by planning, posting, monitoring, engaging with users, and fostering community interactions.
• Optimize the websites content, structure, and metadata to improve its visibility and ranking on search engine results pages (SERPs).
• Plan, execute, and optimize paid advertising campaigns on digital platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to drive traffic and conversions.
• Design and implement email marketing campaigns to nurture leads, engage prospective clients, and maintain communication with current clients.
• Monitor and analyze key performance indicators (KPIs) such as website traffic, social media engagement, email open rates, conversion rates, and ROI. Prepare regular reports and provide insights for decision-making and strategy optimization.
• Organize and manage digital assets such as images, videos, graphics, and other multimedia content, ensuring they are accessible and optimized for use across digital platforms.
• Work closely with the marketing team, commercial teams, and other stakeholders to ensure digital marketing efforts align with broader marketing and business objectives.
• Keep up to date with digital marketing trends, emerging technologies, and industry best practices. Recommend and implement innovative strategies to improve digital marketing efforts.

Requirements

Qualifications and Skills:

• Bachelors degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum of 2 years of experience in digital marketing roles, preferably in a similar industry.
• Excellent written and verbal communication skills, with the ability to create compelling content for digital channels.
• Strong analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions.
• Solid understanding of digital marketing concepts including SEO, SEM, social media marketing, email marketing, content marketing, and analytics.
• Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, email marketing software, and SEO tools.

Qualities:

• Creative thinker with a passion for digital marketing innovation.
• Ability to work independently and manage multiple tasks.
• Strong team player with effective collaboration and communication skills.
• Proactive and results-driven.