Scope of Work

The Digital Marketing Freelance Super Agent will be expected to deliver the following:

Graduate Job-Linkages 

1. Onboard an agreed-upon number of graduates for a 6-week apprenticeship program where you will mentor and link them with gigs to kick-start their earning journey.
2. Support graduates in landing new jobs through job linkages, such as shared contracts, subcontracting, or introducing them to potential clients.
3. Develop a structured mentorship program that will ensure that graduates:
4. Practice the skills learnt to be at par with industry standards.
5. Work on gigs under your guidance to attain the required standards.
6. Work independently on allocated gigs.
7. Learn how & work on finding gigs independently.
8. Review their portfolios and platform accounts to ensure they align with the graduate skills and market standards.
9. Provide continuous coaching and upskilling to the graduates in line with the industry needs.

Transition Month 

1. Mentor the graduates over a transition period of 1 month to acquire gigs independently and evaluate their work before submission to clients.
2. Provide the graduates with complementary job linkages over the transition period to help them attain their earning target.
3. Conduct follow-up and support sessions for graduates who may be struggling to secure their first independent gig.
4.  Create a structure for peer mentorship of the upcoming cohorts.

Monitoring and Reporting

1. Develop a monitoring and reporting framework in collaboration with Generation Kenya to track the progress of graduates during the attachment period.
2. Provide biweekly updates on the progress of the graduates on an agreed-upon template.
3. Participate in regular check-ins with the Generation Kenya team.
4. Collaborate with the Generation Kenya team to identify and address training quality issues and emerging challenges.

Deliverables

The Digital Marketing Freelance Super Agent will be required to deliver the following:

1. A detailed apprenticeship work plan outlining the weekly engagement plans, work delivery support structures, and a transition plan for the learners
2. Direct Job Linkages and Mentorship to the mentees during the apprenticeship phase.
3. Periodic expert-led mentorship sessions for learners.
4. Bi-weekly progress reports on graduates during the attachment period.
5. A final post-apprenticeship report.

Duration of Engagement

The engagement will run for a period of six months, renewable upon mutual agreement and performance.

Qualifications and Expertise Required

The ideal Digital Marketing Freelancer Super Agent should:

1. Be an active digital marketing professional with over 4 years experience or a digital marketing freelancer for at least 2 consecutive years with earnings over $10,000
2. Demonstrate consistent success on recognized platforms or direct client engagements
3. Have proven experience in mentoring digital marketers.
4. Possess the ability & availability to mentor and commit to a structured engagement schedule
5. Be open to providing graduates with paid gigs
6. Have a good command of communication tools (e.g. Teams, Google Meet).
7. Demonstrate a willingness to support graduates in achieving the set metrics