Duties & Responsibilities 

• Provide thought leadership to the organization on Digital and social media marketing strategy
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Design, build and maintain our digital and social media presence
• Manage and optimize our digital and social media real estate
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Collaborate with in-country teams to support sales efforts with localized tactical digital and social media campaigns.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate and manage any vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements

Skills & Experience 

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Excellent writing and communication skills are required for this role
• Knowledge and experience in content development and marketing will be an added advantage
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience in setting up and optimizing Google AdWords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement

KPIs 

• Web Traffic Sources
• Leads
• Website and Social media Page Views
• Website and social media page engagement
• Cost per Lead
• Returning Visitors
• Consumer perception & Sentiment
• Conversion Rate
• Goal Completion Rate
• Click-Through Rate
• Customer Acquisition Cost
• Customer Lifetime Value