The Digital Marketing Manager will be responsible for planning, developing and actioning of the social media platforms, marketing strategies, e-commerce and website management, in addition to delivering any required ‘flash’ sales activity. All duties that are carried out should be in accordance with Accor Hotels Standards and legal requirements.

Responsibilities

• Manage the execution of day-to-day projects and external agency partner projects.
  • Audio/Video/Photo Production
  • Graphic Design Agency
  • Social Media Agency
  • Collateral Printing Companies
• Execute paid media/advertising plans.
• Content creation and management across multiple online platforms.
• Draft and edit advertising copy, radio spots and marketing materials including (but not limited to) marketing posters/banners,  collateral, in-house guest newsletters/e-blasts, brochures, transient marketing materials, sales brochures, rack cards, e-invitations, print ads, web banners.
• Collaborate with the Director of Sales Marketing & Public Relations, Director of Sales & Marketing, PR & Marketing Manager, F&B and Spa departments in development and execution of marketing strategies and plans to generate revenue growth
• Ensure that Accor brand image and marketing guidelines and standards are upheld reviewing all in-house and external print and digital materials.
• Promotional listings/e-blasts for OTAs (online travel agents).
• Work with Accor corporate to stay updated on all brand internet marketing campaigns, toolkits and standards. Participate in Corporate online marketing call and report back to team.
• Develop, review and post social media content including image and video conceptualization and caption copywriting.
• Monitor and manage activity and engagement on social channels including Facebook, Instagram, Twitter, and YouTube, while developing appropriate and timely responses.
• Represent hotel by attending social and culinary events, onsite and/or offsite, to capture social media content where appropriate (evenings and weekends may be required)

Qualifications

• Bachelors’ degree in Mass Communication or related field.
• Minimum of 2 years’ experience in similar role.
• Innovator.
• Strong communication, negotiation and presentation skills.
• High Energy, dynamic personality.
• Results-driven.
• Verbal, numerical and analytical abilities.
• Excellent negotiations and influencing skills.
• Able to drive actions that will add value to incremental spend.