Job Purpose Statement

• To build a strong, reputable and trusted “brand” that positions NCBA Group in KE, UG, TZ and RW as a leading digital first, innovative brand amongst our target markets through a combination of inspirational (and emotional) brand messaging and communication strategies that reinforce the brand values across online channels.
• The Digital Marketing Officer will be responsible for helping the Bank execute its digital communications strategy in line with the defined growth objectives of the organization. The role holder is expected to be a communications all-rounder, with experience in producing a variety of digital content from social media posts, to thought leadership papers, to product information documents.
• With oversight from Digital Marketing Manager, the role-holder will be responsible in developing the online brand voice for all aspects of Bank’s social and online presence.
• In addition to writing, editing, and proofreading site content, this person will also work closely with the technical team to maintain site standards with regards to new development. The role holder will have strong ability to source and curate content, recognize and negotiate deals with like-minded brands and maintain good relationships with internal customers and suppliers. In addition, the role-holder will ensure that the bank builds brand awareness through online participation, moderation of consumer queries, social listening, cultivating leads and essentially being the overall custodian of executing an aligned content calendar in support of the corporate brand and BU initiatives driving various products and services.

Ideal Job Specifications

Academic:

•  University degree, preferably in Communications, Journalism, Technical Writing or a related field.
•  Relevant professional qualification in Marketing would be an advantage.

Professional:

•  Proficiency in use of MS Office Suite and Adobe Creative Suite.
•  Experienced digital marketing and communications background with intimate knowledge of consumer insights, both strongly preferred
•  Experience in dealing with 3rd party agencies – digital agency management is key
•  Proven ability to develop digital marketing strategies and effectively communicate recommendations to executive management
•  Up-to-date with latest trends and marketing best practices
•  Strong analytical skills and problem-solving skills
•  Excellent oral and written communication skills
•  Strong administration and organizational skills.
•  Strong attention to detail
•  Ability to manage conflict well
•  Possesses strategic thinking skills, creativity, persuasiveness, results orientation, assertiveness and tenacity to sell ideas
•  Possesses high level of personal drive, initiative & follow-through

Desired Work Experience:

•  2-3 years relevant experience – managing content and production and supported by a sound track record.
•  An excellent planner and organizer with working proficiency in Project Management skills