Objectives & Deliverables

• Develop (intermediate to advanced level) comprehensive training/coaching curriculum and practical sessions covering various aspects of digital marketing such as SEO, SEM, social media marketing, email marketing, content marketing, and analytics.
• Provide personalized coaching and support to participants to facilitate their learning and skill development.
• Collaborate with the project team to organize networking events, guest speaker sessions, and industry panels to connect participants with professionals in the creative industries.
• Facilitate mentorship opportunities and encourage participants to engage in ongoing professional development to stay abreast of industry trends and advancements.
• Establish and maintain relationships with industry stakeholders to facilitate job placements and market linkages for participants.
• Implement regular assessments and evaluations to measure participant learning outcomes and identify areas for improvement.

Skills and qualifications required

• Bachelor’s degree or diploma in a relevant field.
• Proven experience in delivering (intermediate to advanced level) training programs on digital marketing.
• Strong understanding of digital marketing strategies and tools, digital technologies and emerging trends in the industry.
• Previous experience of delivering Training Programmes through online platforms such as Microsoft Teams, Zoom, and Virtual Learning platforms.
• Ability to work effectively with diverse groups of participants.
• Demonstrated ability to adapt training content to meet the needs of different learning styles.
• Ability to train basics of website/Google analytics.
• Experience in curriculum development and instructional design is a plus.
• Familiarity and knowledge of global/regional and local (Kenya) job market dynamics, in addition to industry connections in Nairobi is desirable.