Department: Marketing/Communications

Location: Chandaria Business Innovation – Kenyatta University

Duration: 3 Months

Summary:

The Digital Media Intern will assist the Marketing/Communications team in creating and implementing digital media strategies to enhance brand visibility and engage target audiences. This role will involve a combination of content creation, social media management, analytics tracking, and staying up-to-date with emerging digital trends. The intern will gain hands-on experience in a fast-paced digital marketing environment and contribute to real-world campaigns.

Key Responsibilities:

Content Creation:

• Assist in creating compelling and engaging multimedia content for various digital platforms, including social media, website, blog, email campaigns, and more.
• Collaborate with the team to develop graphics, videos, infographics, and other visual elements to support marketing initiatives.

Social Media Management:

• Schedule and publish content across relevant social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) using scheduling tools.
• Monitor social media channels for engagement, respond to comments, and engage with the audience.

Digital Advertising:

• Support in the planning and execution of digital advertising campaigns, including Google Ads, social media ads, and other paid media channels.
• Assist in tracking and analyzing ad performance to optimize campaigns for better ROI.

Analytics and Reporting:

• Monitor and track key performance indicators (KPIs) using analytics tools like Google Analytics, social media insights, and other reporting platforms.
• Create regular reports to evaluate the effectiveness of digital marketing efforts and provide insights for improvements.

Market Research:

• Conduct research on industry trends, competitor analysis, and emerging technologies to inform digital marketing strategies.

SEO and Website Optimization:

• Collaborate with the team to optimize website content for search engines and user experience.
• Assist in implementing SEO best practices and analyze website performance metrics.

Email Marketing:

• Support in creating and executing email marketing campaigns, including drafting compelling copy, designing templates, and segmenting email lists.

Emerging Technologies and Trends:

• Stay up-to-date with the latest digital marketing trends, tools, and technologies.

Qualifications:

• Currently pursuing a degree in Marketing, Communications, Digital Media, or a related field.
• Strong written and verbal communication skills.
• Proficient in using digital media tools and platforms (e.g., Adobe Creative Suite, social media scheduling tools, email marketing platforms).
• Basic understanding of digital marketing concepts, including SEO, social media marketing, and content marketing.
• Familiarity with analytics tools (e.g., Google Analytics) is a plus.
• Creative thinking and attention to detail.
• Ability to work independently and as part of a team.

This internship provides an excellent opportunity for a motivated and creative individual to gain practical experience in the dynamic field of digital marketing. The intern will work closely with experienced professionals and contribute to real-world marketing initiatives.