What You’ll Do

• Executing and efficiently monitoring digital campaigns –

Core platforms we will use are:

• Meta Business Manager, Ads Manager, Business Suite
• Google Ads Manager

Secondary Platforms we will use with time allotted for upskilling:

• TikTok Ads Manager
• Twitter
• OTT platforms
• Other media platforms like Spotify, Takatak etc.
• Optimisation of Digital Campaigns – A razor-sharp focus on optimisation and efficiency with promotional spending in pursuit of achieving campaign and programme goals.
• Monitoring and Reporting of all multimedia campaigns –
• Campaign Tracking – Performance tracking, measuring and reporting across all digital marketing and promotional activities (usually at the end of each activity)
• Always on Tracking – Track platform growth and brand metrics for all brands in the GE portfolio
• SEO activities like keyword research, on-page optimisation techniques, SEO-optimized content creation ideas and regular analysis of organic growth
• Become a platform champion in an ever-improving digital ecosystem
• Maintain and manage communications with updates on the platforms we use
• Test and research tools that can be used to increase efficiency
• Monthly shareouts of tools and updates of innovations in media

Expected Deliverables

The consultant will provide deliverables as per the scope of work; this will include:

• Maintaining Rollout Calendars – Work closely with in-country teams to create and maintain a rollout calendar throughout the campaign.
• Ensuring timely execution of campaigns – From the execution of digital campaigns to timely upkeep of tracking.
• Performance Reports – Monthly and Campaign-wise reporting to be done promptly.

Reporting

The consultant will report to the Senior Manager – Digital Media Marketing.

Expected Commitment

• The assignment is expected to take approximately three months to complete.
• The consultant will be expected to spend up to 40 hours each week with the platforms and liaison with the create team and other stakeholders. This is a full-time consultancy for 3 Months ( Maternity cover).
• The consultant’s assignment period is from 1 September 2024 to 30 November 2024 with the possibility of an extension.

Requirements

Skills and expertise:

• Fluency in written and spoken English, as well as solid communication skills to work collaboratively with a global team
• Excellent communication, organizational and time management skills
• Strong analytical and creative thinking ability
• Must have knowledge in basics of Word, Excel, and Google Suite
• Passion for research, here it would be researching creative agencies and creative individuals
• Experience working on multi-country campaigns and campaign localisation would be a massive bonus.
• Passionate about making a positive difference in the lives of young women and girls.

Qualification:

• Experience using Facebook Ads Manager, and Google Adwords for campaign set-up
• Experience using Facebook Creator Studio, Google Analytics, Search Console, Youtube Studio and Data Studio to conduct analysis and reporting
• Required Skill: MS Excel
• Passion for solving the challenges of digital advertising and Organic Growth for sites in different languages
• Working knowledge of SEO, including website user journeys and using SEO tools like SEMRush