Role Purpose

• The Digital Sales Team Leader is responsible for driving and optimizing digital sales performance in the medical insurance segment. This role involves managing a team of digital sales representatives, tracking leads across all online channels, ensuring efficient conversion, and delivering a seamless digital customer experience.
• The ideal candidate will be data-driven, results-oriented, and skilled in digital lead conversion. They will monitor and analyze digital sales performance, identify high-impact growth opportunities, and drive the team to achieve monthly sales targets efficiently.

Key Responsibilities

Digital Sales Strategy & Execution

• Oversee and optimize the digital sales funnel to increase lead-to-policy conversion rates.
• Track and analyze all digital lead sources (website, social media, wassup, paid ads, email campaigns, etc.) to ensure strong performance and ROI.
• Implement strategies to convert online inquiries into active sales, minimizing drop-off rates.
• Work closely with marketing and IT teams to optimize sales journeys, automate lead nurturing, and enhance user experience on digital platforms.

Team Leadership & Sales Execution

• Lead, coach, and motivate the digital sales team to consistently achieve and exceed monthly targets.
• Monitor individual and team performance, providing data-backed coaching and interventions.
• Implement effective sales training programs to enhance product knowledge and selling skills.
• Set and track KPI-driven targets, ensuring a high-energy, performance-based team culture.
• Ensure real-time monitoring of lead generation channels and prompt follow-up to maximize conversions.
• Work with CRM and analytics tools to track customer journeys, identify drop-off points, and optimize conversion strategies.

Customer Engagement & Relationship Management

• Ensure a seamless and customer-centric digital sales journey.
• Leverage CRM tools to track customer interactions and enhance engagement.
• Address customer inquiries and complaints promptly to improve satisfaction and retention.

Digital Customer Engagement & Experience

• Ensure fast, seamless, and customer-centric digital onboarding.
• Address customer inquiries swiftly, reducing turnaround time and improving satisfaction.
• Implement digital engagement strategies to enhance user confidence in online transactions.

Reporting, Compliance & Continuous Improvement

• Provide weekly and monthly reports on sales performance, conversion rates, and lead quality insights.
• Ensure compliance with regulatory requirements and internal policies for digital sales.
• Continuously identify areas for improvement and introduce sales efficiency enhancements.

Key Skills and Competencies

• Strong leadership skills with a track record of managing high-performing sales teams.
• Proven expertise in digital sales funnels, lead conversion, and online consumer behavior.
• Data-driven mindset with the ability to analyze trends and optimize sales strategies.
• Excellent communication and negotiation skills to drive conversions and team engagement.
• Ability to work in a fast-paced, target-driven environment with a high sense of urgency.
• Knowledge of SEO, digital marketing, paid media, email marketing, and CRM tools..

Academic & Professional Qualifications

• Bachelor’s degree in Marketing, Business, Digital Commerce, or a related field.
• 5+ years of experience in digital sales, with at least 2 years in a leadership role.
• Experience in insurance or financial services digital sales is an added advantage.

Relevant Experience 

• A minimum of five (5) years of experience in digital sales, including at least two (2) years in a leadership role. Experience in digital sales within the insurance or financial services industry is an added advantage. Ideal candidates should possess a strong understanding of digital marketing, e-commerce platforms, and lead conversion, along with proficiency in CRM tools, digital analytics, and online customer engagement.