SCOPE OF WORK

• Developing and implementing innovative digital marketing strategies aligned to retail and mall objectives Managing and growing the mall’s digital engagement and presence across social media, website, email marketing, and paid media platforms
• Preparing the monthly content calendar of events, promotions and daily digital content posting
• Planning, executing, and optimising digital campaigns across all channels
• Preparing clear and structured creative briefs for design and content execution E
• Producing, publishing, and managing high-quality content including photography, videography, motion graphics and digital creatives
• Monitoring, analysing, and reporting campaign performance using analytics tools, with actionable insights and recommendations
• Coordinating with tenants to support their promotional campaigns and create collaborative marketing opportunities
• Collaborating with third-party partners and stakeholders to align seasonal and strategic marketing initiatives

KEY SKILLS & COMPETENCIES

• Conversant with digital marketing tools and platforms including Al, Google Ads, Meta Business Suite, Bulk email marketing platforms, and content management systems.
• Proficiency in social media strategy, content creation, scheduling, and performance analysis.
• Experience with GEO, SEO, SEM, and analytics tools such as Google Analytics, Meta Insights, etc.
• Ability to translate overall marketing KPIs into actionable digital strategies.
• Strong copywriting and visual storytelling skills tailored for digital platforms.
• Knowledge of consumer trends and shopping behaviours in retail environments.
• Analytical mindset with the ability to interpret data and turn insights into strategic recommendations.
• Excellent communication and interpersonal skills; able to work collaboratively across departments, suppliers, and stakeholders.
• Organised, creative, and results-driven with the ability to manage multiple projects and deadlines.
• Knowledge of local digital landscape and consumer engagement trends in the Laikipia, Meru, Nyeri and overall Kenyan market is an added advantage.

EXPERIENCE REQUIREMENT

• Minimum of 3 years’ experience in Digital Marketing, with at least 1 year focused on retail or shopping mall environments.
• Bachelor’s Degree in Marketing, Communications, Digital Media / Marketing, or a related field