What You’ll Do

• Edit short-form videos for TikTok, Instagram Reels, Facebook, and YouTube Shorts.
• Create product-focused and sales-driven video ads.
• Research trends, viral content, competitor creatives, and emerging social media formats.
• Turn existing footage, UGC content, influencer content, and internet-sourced inspiration into high-performing marketing assets.
• Develop compelling hooks, captions, pacing, and calls-to-action that drive results.
• Repurpose content into multiple variations for testing and optimization.
• Collaborate with marketing teams to create conversion-focused creatives.
• Stay current with platform trends and consumer behavior.

What We’re Looking For

• Proven experience creating:
• Product Ads
• Sales Ads
• Social Media Advertising Creatives
• Lead Generation Content
• TikTok & Reels Content
• Direct Response Video Ads
• Strong understanding of performance-driven content.
• Ability to identify trends and quickly adapt winning creative concepts.
• Experience creating content designed to generate leads, sales, purchases, or measurable business results.
• Strong storytelling skills combined with a commercial mindset.
• Ability to work independently and proactively source ideas, concepts, and creative inspiration.

Preferred Experience

• E-commerce brands
• Retail brands
• DTC (Direct-to-Consumer) brands
• Marketplace platforms
• Influencer Marketing
• UGC Content
• Paid Social Advertising

Performance Metrics Familiarity

Experience working with or understanding:

• CTR (Click-Through Rate)
• Conversions
• ROAS (Return on Ad Spend)
• Audience Retention
• Watch Time
• Engagement Rate

Tools

• Adobe Premiere Pro
• CapCut
• After Effects
• DaVinci Resolve (preferred)

Bonus Points

Experience with:

• Meta Ads
• TikTok Ads
• AI-powered editing tools
• UGC campaigns
• Influencer-led content