14 Jul 2025

Direct Sales Representatives (DSR) at Gulf African Bank

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Job Description

The genesis of Gulf African Bank (GAB) can be traced back to 2005, when a group of motivated Kenyans envisioned establishing an Islamic bank as an alternative to conventional banking in the country. By conducting business on the principles of Shari’ah, the bank would provide an ethical and fair mode of banking for all. Gulf African Bank is the first a…

Direct Sales Representatives (DSR)

To achieve business growth in both SME and retail segment. The role holder will have the responsibility of onboarding quality using lead generation and marketing drives whilst maintaining/building customer relationship and account information.

Key Responsibilities:

  • Acquisition & Business Development
  • Acquire new Retail and SME accounts on a monthly basis.
  • Expand and strengthen relationships with existing Retail and SME clients
  • Identify cross-selling opportunities to grow the customer portfolio size.
  • Drive deposit growth within the acquired Retail and SME customer base.
  • Increase Non-Funded Income (NFI) through value-added services.
  • Compliance
  • Provide consistent customer engagement and personalized support.
  • Regularly update and maintain customer records in line with bank policies.
  • Ensure a seamless customer experience to foster loyalty and referrals.
  • Other
  • To safeguard and promote the bank’s image with the general public
  • To assist in other issues aspects such as issue escalation and resolution to support our growth strategy
  • Compliance & Operational Excellence:
  • Adhere to all internal policies and external regulatory requirements.
  • Comply with operational and credit policies during client onboarding and servicing.
  • Ensure accurate recording of all customer engagements and interactions.
  • Brand and Support
  • Act as a brand ambassador by upholding and promoting the bank’s image.
  • Address and escalate customer issues promptly, ensuring timely resolution.
  • Support overall bank growth strategies by participating in campaigns and team initiatives.

Qualifications and Experience:

  • Bachelor’s Degree in any discipline from a recognized institution.
  • Minimum KCSE Grade: C+ (or equivalent).
  • Strong interpersonal skills with the ability to build lasting relationships.
  • Excellent communication and presentation skills.
  • Sales and customer service experience is an added advantage.


Method of Application

Submit your CV and Application on Company Website : Click Here

Closing Date : August 3, 2025





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