Kenya offers magical experiences no matter where you choose to travel and sometimes being spoilt for choice can be too much of a good thing. From North to South, East to West, Kenya is an open canvas for the discerning traveler where they get to create and live their own kind of Magic at the backdrop of breathtaking landscapes, diverse wildlife, rich cultures, intimate connection with nature & mild climate all year round. Known not only as the Cradle of mankind, but also for its conservation and sustainability efforts. Kenya has over 45 national parks and reserve, and 160 wildlife conservancies that can be experienced on game drives, nature walks, balloon safaris, horseback, camel trains and helicopters. For those seeking authentic, unique once in a lifetime Kenyan experiences, the Magical Kenya Signature Experiences Collection is available to ensure a lifetime of memories. To crown it all, the warmth & hospitality of the Kenyan people will warm your heart long after your visit

REF NO – KTB/01/2023

Key responsibilities

• Advice the Board on all Marketing and Business Development related issues in the tourism sector
• Develop, implement and review Marketing and Business development policies, strategies and systems to ensure that KTB’s marketing human capital has optimal competencies and capabilities.
• Provide strategic direction in the development of the implementation framework for the marketing and business development function.
• Increase inter departmental / units collaboration and galvanize colleagues towards a common cohesive strategic direction.
• Gather market intelligence and advice the sector
• Ensure the promotion of a positive image of Kenya globally and facilitate the resolution of conflicts within the industry.
• Ensure full implementation of the Quality Management System within the Marketing and Business Development departments.
• Enhance stakeholder engagements, participation and collaborations for increased productivity.
• Prepare and manage the Marketing and business development budget.
• Ensure timely and efficient implementation of Marketing and business development strategy and Annual Work Plan (AWP) and ensure that departmental performance targets are set and achieved;
• Inculcate a culture of continuous learning and performance improvements and a focus on achievement of results by enhancing the teams’ capacities and capabilities.
• Provide leadership and direction to the development of KTB’s marketing and business development strategies, mission and vision.
• Oversee the co-relation of KTBs marketing and business development investments with performance improvements, increased outputs and return on investments.
• Spearhead innovative and creative marketing and business development concepts and tools
• Bear responsibility for prudent use of funds allocated to the directorate and for demonstrating return on investment for all funds expended.

Key Qualifications and Experience

The ideal candidate must possess the following:

• Twelve (12) years’ relevant experience with five( 5) years in Senior Management level
• Bachelor’s Degree in Marketing, Commerce (Marketing Option) or its equivalent qualification from a recognized institution OR Bachelor’s Degree in any field from a recognized institution AND a Postgraduate Diploma in Marketing from a recognized institution
• Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
• Member of a recognized professional body
• Leadership course lasting not less than four (4) weeks from a recognized institution
• Proficiency in Computer Applications; and
• Demonstrated merit and ability as reflected in work performance and results.