Job Summary

To drive the business development and implementation of sales plans through branches and digital channels within the country

Job Details

Critical Deliverables /Core Accountabilities and Responsibilities

• Implement the country’s sales and distribution strategy and execution to drive product profitability.
• Create sales plans and budgets to achieve revenue targets and market expansion
• Analyse market trends, competition and customer needs to inform strategic decisions
• Adapt sales strategies based on changing market conditions to maintain a competitive edge
• Deliver and analyse sales force KPIs on agreed frequency (usually monthly), proposing actions where needed and supporting sales force management to implement agreed actions.
• Develop and maintain relationships with key customers, stakeholders and partners to enhance customer satisfaction and loyalty
• Drive initiatives to enter greenfields, launch new products and explore untapped segments
• Manages CRM projects, focusing on innovative solutions and building specific tools / skills to ensure best performance delivery while respecting national data privacy and other legal requirements.
• Drive collaboration across multiple sales channels with a focus on digital preference acceleration
• Collaborate with cross-functional teams such as Marketing, Finance, Risk and Operations to ensure seamless sales operations.
• Ensure all complaints for both internal and external customers are resolved timely.
• Analyse performance of the various products to establish product success.
• Lead, mentor and manage the branch network and Direct Sales Agents
•  Gather customer feedback to inform product development and improvement

Requirements

Education    

• Bachelor’s degree in Marketing, Business Administration/ Economics or similar field

Experience     

• At least 7 years’ experience in Sales / Channel Management /Product Management, with at least 3 years’ experience in managerial level.
• Experience in driving products initiatives end-to-end; from planning to post-rollout management

Certifications     

Knowledge    

• Strong understanding of customer insights and analytics
• Strong understanding of product offerings and customer segments in banking and microfinance
• Understanding product and customer lifecycle and management
• Strong knowledge and understanding of financials, sales processes, scorecards and key performance indicators
• Strong understanding of People Management and performance appraisal tools

Skills    

• Excellent creative and strategic problem solving skills (i.e. problem definition & structuring, analysis definition, insight generation & recommendation generation)
• Excellent communication skills especially with top management and other stakeholders
• Ability to drive the execution of new products, from inception to implementation
• Strong negotiation and Presentation skills