Key Responsibilities

• Lead and drive regional sales growth across East and West Africa
• Own performance across all product categories, including hardware, consumables, and media
• Develop and expand distributor, dealer, and reseller networks in assigned markets
• Oversee in-country sales teams and coordinate closely with Dubai commercial operations
• Deliver revenue targets, gross margin objectives, and agreed commercial KPIs
• Prepare accurate sales forecasts, budgets, and performance reports
• Gather and analyse competitor activity, pricing movements, and market opportunities
• Support vendor and principal growth plans, and execute market expansion strategies
• Maintain strong commercial discipline over receivables, stock movement, and profitability

Qualifications & Experience

• Minimum 8 years’ senior sales experience in IT distribution, printing and imaging, office automation, or related technology hardware
• Hands-on category exposure across one or more of the following:
• Inkjet, laser, dot-matrix, and ink-tank printing systems
• Large-format, label, and production/commercial print
• Projection, display, and visual solutions
• Photographic imaging, photo-finishing, and digital imaging equipment
• Scanning, document capture, and multifunction devices
• Consumables, inks, toners, and print media
• Track record built with globally recognized Japanese or international imaging and printing principals direct principal-facing or authorized-distributor experience strongly preferred
• Strong regional or multi-country commercial management experience
• Proven success in channel development and distributor management
• Solid command of sales forecasting, budgeting, P&L management, and KPI reporting
• Proven leadership ability, with experience managing and developing sales teams
• Highly analytical, performance-driven, and commercially assertive
• Willingness and availability to travel frequently across the region