The E-commerce Manager oversees and manages the online sales and marketing activities of the e-commerce business. This includes developing and implementing strategies to increase online sales, optimizing the user experience of the e-commerce website, managing the e-commerce platform and technology, and directly participating in e-commerce sales through the website and all online platforms.

Duties & Responsibilities

• Create and manage marketing campaigns, including email marketing, social media advertising, SEO/SEM, and affiliate marketing, to drive traffic to the website/e commerce platform and increase conversions.
• Manage, maintain, and update the website & e-commerce platform, ensuring a seamless and user-friendly online shopping experience for customers.
• Monitor and analyze market trends, customer behaviour, and competitor activities to identify opportunities for improvement and drive business growth.
• Utilize industry best practices, emerging technologies, and digital marketing techniques to optimize the e-commerce website’s performance.
• Develop and implement comprehensive e-commerce strategies and plans aligned with business objectives to drive online sales growth.
• Analyze data, including web analytics and customer insights, to identify areas for improvement and implement strategies to enhance the customer experience and increase sales.
• Manage customer service inquiries promptly and effectively, ensuring high customer satisfaction and resolving issues promptly.
• Develop strong relationships with key partners and stakeholders, including suppliers, vendors, and service providers.
• Monitor and respond to customer feedback, reviews, and ratings to maintain a positive brand image and improve customer satisfaction.
• Prepare regular (daily, weekly & monthly) reports on the performance of the e-commerce platform, including key metrics, sales trends, customer behavior, and campaign effectiveness
• Work with an e commerce monthly sales target.
• Ensure order fulfilment of all e commerce sales.
• Any other task as assigned by management.

Requirements

Qualifications

• A degree in Marketing, IT & Business Administration & Certification in Web Development or Related Field
• Prior experience in a similar role.
• Possess a solid understanding of e-commerce frameworks.
• You are a creative and strategic thinker with a strong customer orientation.
• Knowledge in CMS Management and Laravel Web Application.

Skills

• SEO
• Analytics & Web Metrics
• Customer Engagement
• MS Office Proficiency
• Knowledge in WordPress & Other Content Management Software
• Knowledge in Laravel PHP