What your day will look like

• Develop, schedule and publish content across multiple social media platforms
• Share regular updates and reporting on social media metrics, content performance and campaigns results
• Support the growth and nurturing of Canonical’s social media audiences, while increasing engagement rates and valuable actions
• Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
• Be responsible for executing A/B and multivariate growth tests
• Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
• Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content.
• Package all of Canonical’s product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR.

What we are looking for in you

• Understanding of social media and communications best practices
• Hands-on knowledge of social media management tools like Sprout Social, an understanding of web analytics tools (social and web like Google Analytics) is a plus
• Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
• An analytical eye and a good sense for the type of content that performs best depending on platform and objective
• Understanding of educational content funnels, and using video as a core social media marketing asset
• Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
• Excellent verbal and written communication skills, strong content marketer
• Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
• Affinity for planning is a must, experience with project management tools like Jira is an advantage
• Willingness to travel up to 4 times a year for internal events