Key Responsibilities

Strategic Event Planning & Management

• Develop, plan and implement a comprehensive annual events calendar aligned with Tatu City’s marketing engagement strategies.
• Plan and execute various events including property launches, investor meetings, community gatherings and sports events.
• Collaborate with the Brand Activations Lead to develop a calendar for all brand activation events and activities
• Manage event budgets, ensuring cost-effectiveness while maintaining high-quality standards.
• Create detailed event proposals, including timelines, venues, suppliers, staffing, and promotional materials.
• Track and reconcile all event expenses, providing regular budget reports.

Stakeholder Management

• Build and maintain relationships with key stakeholders, including residents, corporate clients, government officials, and community leaders.
• Coordinate with internal departments (Marketing, Sales, Operations) to ensure event objectives align with overall business goals.
• Identify and manage relationships with vendors, suppliers, and contractors.
• Oversee event staff and volunteers, providing clear direction and leadership for successful events execution.
• Liaise with sponsors, partners, and stakeholders to ensure their requirements and expectations are met.

Operations & Logistics Coordination

• Coordinate all event logistics including venue selection, layout planning, catering, transportation and technical requirements.
• Ensure compliance with safety regulations and obtain necessary permits and licenses.
• Manage event setup, execution, and breakdown, ensuring all aspects run smoothly and efficiently.
• Implement and maintain an efficient event management system.
• Handle crisis management and develop contingency plans.

Marketing & Communications

• Work closely with the Marketing team to develop event promotion strategies and drive attendance.
• Work with the marketing team to create promotional materials, including flyers, posters, social media content, and press releases.
• Utilize various channels to advertise events, including online platforms, print media, and direct outreach.
• Ensure consistent brand representation across all events.
• Develop and implement marketing strategies to promote events.

Performance Measurement

• Establish KPIs (MQLs, SQLs, Sales targets) for event success and implement measurement tools.
• Conduct post-event analysis to gather feedback, assess the success of events, and prepare comprehensive reports within a week post-event, which should include results of the above-mentioned KPIs.
• Analyze event data and metrics to identify areas for improvement and inform future event planning.

Compliance and Safety

• Ensure all events comply with relevant health, safety, and legal regulations.
• Develop and implement risk management plans to address potential issues and emergencies.

Requirements

• Bachelor’s degree in a relevant field such as Events Management, Marketing, Business Administration, or related field.
• Minimum 8-10 years of experience in events management, preferably in real estate or large-scale development projects.
• Proven track record of successfully managing high-profile events.
• Excellent project management and organizational skills.
• Strong budget management and financial acumen.
• Superior interpersonal and networking abilities.
• Strong leadership and team management capabilities.
• Creative thinking with problem-solving and crisis management skills.
• Working knowledge of digital marketing and social media platforms.
• Experience in a fast-paced environment, multi-tasking and quick decision-making.