As a Field Marketing Associate, your role is to drive lead generation and brand awareness through BTL marketing activities. You’ll plan, execute, and report on field initiatives, focusing on building partnerships in agroecology and supporting the sales team to expand Sistema.bio’s reach in key territories.
You’ll be in charge of:

• Collaborating with your line manager to develop and implement integrated BTL marketing campaigns, ensuring alignment with the budget and sales targets. You will be responsible for executing these campaigns on a quarterly and monthly basis.
• Identifying, sourcing, and maintaining a database of potential partners, networks, and stakeholders who can support Sistema.bio’s growth. Work with the marketing manager and Kenya commercial lead to convert these relationships into sales opportunities.
• Identifying training needs for both commercial field teams and external partners, ensuring they are equipped to effectively communicate the value of Sistema.bio’s products in their regions.
•  Providing ongoing support for demonstration farms, ensuring that they remain operationally excellent and effective in showcasing Sistema.bio’s offerings to prospective customers.
• Capturing and managing leads generated from partner events, farmer forums, and demo events. Ensure all lead data is accurately recorded and reported.

More about YOU:

• Bachelor’s degree in Marketing, Agriculture, or any relevant field
• At least 3 years of experience in working with farmer groups, community-based activities, or rural product promotion
• Good understanding of the Kenyan landscape, socio-demographics, and market segments in rural settings.
• Proven experience in field marketing , ideally within the agricultural or renewable energy sector.
• Strong understanding of Below the Line (BTL) marketing strategies.
• Experience in building and managing relationships with partners and stakeholders.
• Excellent communication, training, and presentation skills.
• Comfortable working with data and lead management tools
• Passion for sustainability, agroecology, and helping smallholder farmers.
• Creativity and commercial awareness.
• A team player with a customer-oriented approach and collaboration with various internal and external stakeholders.