The Role

Specifically, the successful jobholder will be required to:

• Develop and execute monthly work plans for AGMs, farmers’ field education days, and CMC meetings.
• Organize and facilitate training sessions for members, CMC, and managers.
• Provide regular updates to the CEO on outcomes and conduct quarterly performance reviews.
• Proactively market and secure Agency and brokerage contracts to increase market share.
• Review and renew auction and direct market contracts.
• Conduct marketing intelligence and promote coffee production, processing, and marketing.
• Collect and analyze field data on coffee production for strategic focus.
• Develop and maintain structured customer contact through visits.
• Communicate sales progress and resolve customer issues promptly.
• Attend customer education days and AGMs, advising on best practices.
• Provide growers with timely communication on sales progress and quality outcomes.
• Visit growers and Estates for credit discussions, analyzing applications.
• Evaluate repayment ability based on cash flows and coffee quality.
• Ensure proper recovery and documentation of credit requests.
• Ensure compliance with lending guidelines and Co-bank policies.
• Attend growers’ meetings and maintain records in line with organizational policies.
• Periodically assess procedures and benchmark against the market.
• Liaise with the warehouse department for clean coffee deliveries.
• Proper use and maintenance of the company motor vehicle.
• Adherence to motor vehicle use guidelines.
• Regular communication with the Fleet and Asset Manager.

Skills, Competencies and Experience

The successful candidate will be required to have the following skills and competencies:

• Bachelor of Commerce or Business Administration or Marketing.
• Diploma in an Agriculture-related field is an added advantage.
• Computer literacy.
• Minimum 3 years of experience in dealing with coffee growers.
• Previous experience in relationship management and customer training.
• Exposure to the coffee value chain.