13 Sep 2018

Foundation Institute of Africa Job Vacancy : Marketing Officer

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Sales & Marketing Officer Job Responsibilities

  • The creation and implementation of faculty specific marketing strategies in close collaboration with faculty heads and line managers, to drive awareness, profile and interest in the faculty’s suite of courses
  • Achievement and surpassing, where possible, of faculty specific recruitment targets
  • Overseeing the admissions process for their faculties’ courses
  • Utilisation of College database for full sales cycle – inputting and tracking leads from the Marketing module through to the Student module (enquiry to registered student
  • SEO and web page content for specific faculty, working with the College’s digital marketing team
  • Liaising with PR Company to develop and grow faculty specific coverage in local and national media
  • Additional responsibilities for recruitment for regional campus
  • Specific project responsibilities
  • Attract new students across the School’s portfolio of programmers
  • publicize the strengths of the academic faculty
  • promote the profile of the School as a whole to external audiences
  • Management of and attendance at:
    Open days
    • External exhibitions
  • Any other duty as may be given from time to time

Marketing Communications:

  1. Website and other e-marketing communications
  2. i) Collating material and editing copy for the Dean’s monthly enewsletter, circuited to internal and external audiences
  3. ii) Updating the School’s Facebook and Twitter accounts

iii) Updating information about the School on external websites and directories

  1. iv) Creating fresh and up-to-date web content, to pass to the Web Development Officer and Web Designer as necessary
  2. v) Providing ideas and input into the development of new emarketing materials
  3. Marketing collateral and publicity material
  4. i) Writing and producing marketing material (brochures, posters, flyers etc) for the School’s programmes, liaising with the relevant academic staff including Directors of Studies and Admissions Tutors to update content as necessary; sourcing student and alumni testimonials; liaising with in-house and external designers for all production issues
  5. ii) Preparing marketing collateral for the School’s corporate relations activities, working with the Director of Marketing and

External Relations

iii) Preparing PowerPoint presentations for senior academics at recruitment events and conferences

  1. iv) Coordinating and writing the School’s entries into College prospectuses- both hard copy and online, including liaison with Admissions
  2. v) Compiling media plans
  3. vi) Responsible for the School’s publicity stands and other eventsupport material- ordering new stock as required and ensuring the supply of stock to events

vii) Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts

viii) Managing the stock of all marketing collateral i.e. brochures; creating systems to identify when stock needs to be replenished

  1. Public Relations
  2. i) Liaison with academic and administrative staff to request and collate information for in-house publications
  3. ii) Proactively searching out information for PR purposes and writing press releases

iii) Liaison with, and providing information to, the media and arranging interviews with members of staff where necessary

  1. iv) Maintaining a photo library and arranging external photo shoots and filming with placement students and alumni as well as in-house photo shoots with School staff and students
  2. v) Updating the School’s PR notice boards)
  3. Advertising (printed media, outdoor and new media)
  4. i) Creative input into new advertising campaigns
  5. ii) Liaison with the School’s advertising agency, designers and printers (in-house and external)

iii) Assistance with proofreading, copy writing, editing copy and information collection

  1. Exhibitions and recruitment visits
  2. i) Representing and promoting the School at national and international exhibitions and providing market analysis post event
  3. ii) Managing the supply of literature to the International Office and collating and dispatching literature and other display material to exhibition venues worldwide

iii) Ensuring prompt follow-up by academics/ programme managers

of exhibition enquiries/ leads

Qualifications for the Sales & Marketing Officer Job

  • Diploma in Marketing
  • Four (4) years’ experience, two (2) years of which should be in sales and marketing
  • A member of Marketing Society of Kenya is desirable
  • Demonstrated results in work performance
  • Have the maturity to deal our customer base
  • Be an individual with high integrity, dynamic and passionate about selling
  •  Can build rapport with prospects and customers; outgoing and presentable
  • Possess exceptional communication, negotiation and organizational skills
  • Able to work with minimal or no supervision

Personal Attributes

  • Commercial/business awareness  Be flexible and open to change
  • Enjoy working in a fast-paced, intellectually stimulating environment
  • Communication
  •  Ability to express your views clearly and concisely both verbally and in writing
  • Good influence
  •  Maintain a professional attitude

How to Apply

If you meet the above qualifications, skills and experience send CV and Cover letter  to [email protected] with the position as a subject line on or before 20/9/2018.

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