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23 Dec 2025

General Manager at Sidai

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Job Description

Sidai is a fully vertically-integrated company supplying quality livestock and crop inputs and training to farmers and pastoralists across Kenya. The company operates through a network of branded, professionally-staffed, company-managed and franchised retail outlets, stockists and field staff. Sidai has a unique ‘last-mile’ service delivery model that al…

General Manager

Key Responsibilities

  • Strategic Leadership & Business Direction
  • Lead the development, execution, and continuous review of the company’s strategy with a strong focus on revenue growth, margin improvement, and market expansion, including crop solutions.
  • Translate strategic priorities into clear commercial plans, operating budgets, and measurable KPIs across all business units.
  • Continuously analyse market trends, customer needs, competitive dynamics, and emerging risks to identify commercial opportunities and growth levers.
  • Drive business expansion, portfolio diversification, and strategic partnerships that deliver measurable commercial returns.
  • Ensure full alignment between departmental objectives and overall business and commercial strategy.
  • Operational Excellence & Organisational Performance
  • Oversee day-to-day operations to ensure efficient, cost-effective, and high-quality delivery of products and services.
  • Establish and enforce operational policies, SOPs, and performance frameworks that support scalability, profitability, and consistent execution.
  • Track operational and commercial performance, ensuring timely corrective action where targets are not met.
  • Promote cross-functional collaboration to enable faster decision-making and improved commercial outcomes.
  • Embed a culture of performance discipline, accountability, innovation, and continuous improvement.
  • Financial Management & Business Sustainability
  • Assume overall accountability for financial performance, including revenue growth, profitability, budgeting, forecasting, and cost control.
  • Review and approve financial statements, management accounts, and investment proposals with a strong focus on return on investment (ROI).
  • Ensure effective cash-flow management, optimal liquidity, and compliance with statutory and audit requirements.
  • Strengthen financial controls and drive efficient utilisation of resources to support business growth.
  • Balance short-term commercial results with long-term sustainability and risk management.
  • People Leadership, Culture & Organisational Development
  • Lead and motivate senior management to deliver agreed commercial and operational targets.
  • Build a high-performance culture grounded in accountability, ownership of results, and customer focus.
  • Oversee talent development, succession planning, and capability building aligned to current and future business needs.
  • Ensure performance management systems reinforce commercial accountability and results delivery.
  • Promote employee engagement and a productive, performance-oriented work environment.
  • Governance, Compliance & Risk Management
  • Ensure full compliance with all legal, regulatory, and statutory requirements.
  • Strengthen corporate governance, policies, and internal controls in line with best practice.
  • Oversee enterprise risk management, including commercial, operational, and financial risks.
  • Ensure timely resolution of audit findings and implementation of recommendations.
  • Uphold the highest standards of ethics, transparency, and accountability.
  • Board Engagement & Reporting
  • Serve as the primary link between the Board and management, providing clear visibility on commercial and financial performance.
  • Prepare and present comprehensive reports covering strategy execution, revenue performance, profitability, risks, and forecasts.
  • Implement Board-approved strategies and ensure delivery of agreed commercial objectives.
  • Provide the Board with insights and recommendations on growth opportunities and strategic investments.
  • Stakeholder, Government & External Relations
  • Represent the organisation in strategic and commercial engagements with key stakeholders.
  • Build strong relationships with customers, suppliers, regulators, partners, and industry bodies to support market growth.
  • Strengthen brand visibility, market presence, and commercial credibility.
  • Maintain effective engagement with government and regulatory institutions.
  • Business Development, Sales Leadership & Market Growth
  • Provide overall leadership and strategic direction to sales and commercial teams to achieve revenue, margin, and market share targets.
  • Drive growth of both animal health and crop solutions through effective go-to-market strategies, pricing, and channel management.
  • Approve and oversee commercial strategies, sales plans, and marketing initiatives.
  • Support key customer relationships, major negotiations, and strategic contracts.
  • Champion customer-centric solutions that drive retention, loyalty, and long-term revenue growth.
  • Asset Management & Resource Optimisation
  • Ensure effective management and utilisation of company assets to support commercial operations.
  • Oversee procurement, inventory, and resource allocation to optimise working capital and reduce costs.
  • Ensure capital investments are aligned with strategic and commercial priorities and deliver value.

Qualifications & Experience

  • Bachelor’s degree in Animal Health Production, Veterinary Medicine, Livestock Production, Agribusiness, Crop Science, or a related field.
  • Master’s degree (MBA or equivalent) is highly desirable.
  • 10–15 years of progressive leadership experience, with at least 5 years in a senior executive role with direct commercial and P&L responsibility.
  • Demonstrated success in driving revenue growth, profitability, and market expansion within animal health, crop solutions, agribusiness, or related sectors.
  • Strong understanding of agricultural value chains, regulatory environments, and commercial distribution models.
  • Proven ability to lead multidisciplinary teams and deliver results in complex, competitive markets.


Method of Application

Qualified and interested candidates are invited to submit their CV and cover letter to 

[email protected] 

by 05th January 2026. Only shortlisted candidates will be contacted.





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