About the Role:

As a General Trade Manager, you will oversee and manage all aspects of Burn Manufacturing’s General trade operations within this channel. Your primary objective will be maximising sales and profitability while ensuring that the company’s products are effectively distributed and promoted within the general trade channels.

Duties and Responsibilities:

• Sales Management:
  • Lead and manage the sales team responsible for the general trade segment, including setting sales targets, monitoring performance, and providing guidance and support.
  • Track and analyze sales performance, market share, and other relevant KPIs to identify areas for improvement and inform decision-making.
  • Conduct thorough market research and analysis to identify opportunities, trends, and challenges within the general trade landscape.
• Distribution Management:
  • Manage distribution networks, including wholesalers, distributors, and retailers, to ensure efficient and effective product distribution.
  • Develop and implement strategic plans to achieve sales targets and market penetration within the general trade segment.
  • Monitor inventory levels and ensure optimal stock availability to meet customer demand while minimizing excess inventory and stockouts.
• Relationship Management:
  • Establish and maintain strong relationships with key stakeholders, including distributors, retailers, and trade partners, to drive collaboration and achieve business objectives.
• Team Management:
  • Set clear goals, provide necessary training and support, and foster a positive work environment. Empower team members to perform at their best, ultimately driving sales growth and achieving organizational objectives.
  • Effective team management ensures that the sales team’s efforts are aligned with the organization’s broader goals and strategies.
  • Effective team management by providing feedback, recognition, and opportunities for growth, maintaining high levels of motivation and engagement among team members.
• Promotional Activities:
  • Plan and execute promotional activities, trade shows, and marketing campaigns to increase brand visibility and drive sales within the general trade channel.
  • Share reports to review activations and calculate the return on investment.
  • Monitor competitor activities and share plans to counter and grow Burn products on trade.
• Financial Management:
  • Develop and manage budgets, forecasts, and P&L statements for the general trade segment, ensuring financial targets are met or exceeded.

Skills and Experience:

• A bachelor’s degree in business administration, Marketing, or a related field
• 3 years’ proven experience in trade management, preferably in the FMCG industry.
• Strong leadership and management skills with the ability to motivate and develop a sales team.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Proven track record of achieving sales targets and driving business growth.
• Knowledge of trade marketing strategies and techniques.
• Familiarity with distribution channels and logistics operations.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.