KEY RESPONSIBILITIES

• Graphic Design & Visual Content Creation:
• Lead the design and production of visual content for digital and print campaigns, including social media posts, advertisements, email marketing, brochures, and hotel signage.
• Collaborate with the marketing and social media team to create visually appealing and brand-aligned graphics.
• Conceptualize and develop designs for promotional materials, events, and in-house branding, ensuring consistency with the hotel’s image.
• Design layouts for websites, landing pages, and email newsletters, ensuring user-friendly interfaces.
• Brand Development & Identity:
• Maintain and enhance the visual identity of MGM Muthu Hotels Kenya by ensuring that all visual content aligns with our brand guidelines.
• Continuously evolve the brand’s creative assets to keep them fresh, contemporary, and competitive in the hospitality industry.
• Develop creative concepts for new marketing campaigns and event promotions.
• Multimedia & Video Creation:
• Create short promotional videos, animations, and motion graphics for social media and digital platforms.
• Edit videos and photos from events to use in marketing materials and social posts.
• Collaborate with photographers and videographers to direct shoots for new campaigns and events.
• Team Leadership & Project Management:
• Provide guidance, feedback, and direction on various design projects.
• Manage the workflow of design projects, ensuring timely delivery and high-quality output.
• Coordinate with external vendors, printers, when necessary to complete projects.
• Digital Marketing Support:
• Work with the digital marketing team to create visually engaging assets for digital advertising (Facebook, Instagram, Google Ads, etc.).
• Support website optimization by designing landing pages and e-commerce sections.
• Ensure mobile-responsive visuals for websites, landing pages, and email assets.

Qualifications:

• Bachelor’s degree in Graphic Design, Visual Arts, or related field.
• 3+ years of experience in graphic design, with at least 2 years in a lead or senior designer role.
• A strong portfolio showcasing your creative design skills across various mediums (digital and print).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).
• Experience in creating motion graphics, video editing, and multimedia design is a plus.
• Strong understanding of typography, color theory, and layout principles.
• Experience working in hospitality, travel, or a related industry is an  added advantage.