ROLE PURPOSE

• Create, manage, and publish high-quality visual content that supports sales, branding, and marketing goals, with clear ownership, efficiency, and measurable output.

KEY RESPONSIBILITIES

• Capture and edit professional photos/videos of products, vehicles, installations, and events in liaison with Production Supervisors.
• Design marketing materials (social media creatives, brochures, flyers, ads) strictly as per brand guidelines.
• Maintain a well-organized digital library of all images and design files on the server (chronological, labeled).
• Post and schedule content on social media in coordination with Marketing; support boosting and campaigns.
• Create and execute weekly, monthly, and annual content calendars and ensure full adherence.
• Support website updates, product launches, and dealer promotions with visual content.
• Track performance of content (engagement, reach) and submit regular reports.
• Submit daily work-done and time-usage reports to ensure productivity and efficiency.
• Ensure proper care, storage, and availability of all photography and design equipment.

KEY PERFORMANCE INDICATORS (KPIs)

• 100% adherence to approved content calendars
• Daily work and time-usage reports submitted on time
• Content delivered within agreed timelines (no backlog)
• Zero brand guideline deviations
• Complete, searchable, and updated photo/design archive at all times
• Consistent improvement in social media engagement and campaign performance
• Zero loss or misplacement of digital or photo assets