Reports to: HOD Marketing

Department: Marketing

Location: Ruiru

Job Purpose

To conceptualize and execute designs for all forms of branding and marketing content to the highest professional standards within set deadlines through comprehensive knowledge of all relevant graphic design tools, in addition to working alongside, supporting and guiding the creative design team to deliver elevated levels of creativity and quality in ideation, design, and execution across all branding and marketing related tasks.

Job Responsibility and Accountability

• Designing all forms of branding and marketing content using graphic design tools including design and editing software, including (but not limited) color and font selection, photo and video editing, layouts, graphics, icons, logos and other design requirements to communicate creative concepts and messaging.
• Work in collaboration with rest of marketing team to offer and develop ideas, concepts, strategies and proposals for marketing campaigns and activities that will drive company sales and build brand across all marketing channels.
• Ensure full understanding and utilization of Trello project management platform for all tasks
• Conceptualizing and executing design concepts that elevate creative output and push boundaries of creative thinking and design in execution of brand and marketing presentation.
• Ensure creation of all branding and marketing communication is effectively executed and optimized for all required marketing platforms, and completed within set timelines.
• Work with design team to conceptualize and design all forms of marketing communication effective for all digital platforms as well as retail outlets and wholesale market.
• Taking leading role in improving the quality of design work and ideas for branding and marketing communication and support and guide the other designers to learn, develop and execute elevated standards of design output.
• Keep up-to-date with current design trends, global and local, and undertake monthly research on competitor branding and marketing communication.
• Be a custodian and protector of brand standards across all brand touch points and ensure all branding and marketing presentation consistently meets the set standards and guidelines without exception.
• Teach, guide and mentor new and junior designers within the company to support their growth and development as designers and as employees representing and delivering the Hotpoint culture and values.
• Lead by example in living the Hotpoint culture and values and be driven and ambitious to achieve personal growth and growth for the company.
• Learn, read and expand understanding in branding and marketing to develop a broader and deeper knowledge base and keep knowledge relevant and up to date.

Requirements

Qualification

• Diploma/Degree in Graphic Design/ Fine Art or any related field.

Experience

• Minimum 5 years’ experience in a similar role.
• Proficient expertise in Adobe illustrator, after effects, premiere pro, InDesign, photoshop, & other relevant Adobe programs.
• Strong graphic design and video editing portfolio with clear evidence of a broad range and variety of design work.

Key Skills:

• Excellent people skills
• Excellent design skills
• Excellent interpersonal skills
• Excellent communication skills, both verbal and written
• Good analysis and problem-solving skills
• Good listening skills
• Computer skills
• Good organizational skills
• Market research skills
• Campaign management skills
• Collaboration with other departments and stakeholders