RESPONSIBILITIES:

The Group Market Research Analyst will play a pivotal role in expanding our market presence by performing online research, assessing industry trends, and identifying growth opportunities. This position requires a combination of market research skills and proficiency in data analytics to support strategic decision-making and market entry strategies.

• Conduct extensive online research to identify and qualify potential leads for real estate business development opportunities.
• Analyze market trends, demographics, and economic indicators to identify new markets and sectors for expansion.
• Research and analyze competitors within identified markets to sharpen our differentiation, identify risk, and assess pricing strategies.
• Utilize data analytics tools to analyze market and customer data, assess lead quality, and evaluate potential investment returns.
• Collaborate with cross-functional teams to develop business development strategies based on research findings.
• Assist in the evaluation of the feasibility and risks associated with new market opportunities.
• Prepare detailed reports on market research findings, presenting insights and recommendations to key stakeholders.
• Maintain accurate and organized records of leads and market research activities in our CRM (Salesforce CRM).

REQUIREMENTS

Hard skills and experience:

• Bachelor’s degree in Business, Economics, Computer Science, IT or a related field.
• Experience in data analytics, market research and lead generation.
• Familiarity with online research tools and databases for market analysis.
• Proficiency in data analytics tools (e.g., Excel, Tableau, PowerBI) and statistical analysis languages (e.g., R, Python).
• Strong analytical and critical thinking skills with a focus on translating data into actionable insights.
• Experience working in a business environment and develop business acumen.
• Excellent communication skills with the ability to convey complex information to non-technical stakeholders.