Key Responsibilities

• Digital Advertising: Manage Meta and Google Ads across a full funnel (awareness to conversion), including geo-targeting, creative refresh, and active engagement (responding to comments and DMs).
• Content & Distribution: Own and execute a high-volume weekly content calendar (12+ posts) across all platforms, producing both field and office-based content consistently.
• Sales Enablement: Develop core commercial materials including one-pagers, case studies, pitch decks, proposals, and expo collateral to support revenue generation.
• Lead Generation & Nurturing: Drive lead generation through campaigns, content, events, and referrals. Manage email sequences, track performance, and align weekly with Customer Success.
• Events & Campaigns: Produce and support marketing for expos and trade shows, including pre- and post-event promotion and all required collateral.
• Traditional & Digital Channels: Oversee radio, billboard, and website performance, including basic SEO, analytics tracking, and lead capture optimisation.
• Brand & Asset Management: Maintain brand consistency across all outputs, manage asset libraries, and support internal design needs.
• PR & External Visibility: Manage media relationships, pitch stories, and support employer branding, investor content, and company visibility initiatives.
• Cross-functional Execution: Work closely with commercial, customer success, finance, and country teams to ensure marketing supports business growth across markets.

Qualifications and Experience

• Diploma or Degree in Marketing, Communications, Digital Media, Business, or related field
• 3+ years in digital marketing, including at least 1 year managing paid ad campaigns (Meta Ads required, Google Ads preferred)
• Experience in B2B marketing (agritech, renewable energy, FMCG, fintech, or NGO/development); agricultural experience is a plus but not required
• Proficiency in Meta Business Suite (with verifiable ROAS), Google Ads Manager, Canva Pro, CapCut or Adobe Premiere, Mailchimp or equivalent, and Google Analytics
• Familiarity with Intercom (preferred) and AI tools such as ChatGPT, Gemini, or Claude
• Must own a personal laptop, be willing to travel for field content capture, and be comfortable working in a fast-paced startup environment with minimal supervision