• They should bring experience from fintech, banking, digital lending, or a licensed PSP environment. The person will drive market visibility, customer engagement, and product adoption across all Paykit offerings.

Key Responsibilities

• Develop and execute a full marketing strategy covering brand, demand generation, digital marketing, product positioning, and content.
• Design and implement a go to market plan for enterprise payouts, merchant acquisition support, and API product commercialization.
• Understand customer segments including banks, microfinance institutions, SACCOs, digital lenders, e commerce platforms, and agent networks.
• Translate product capabilities into strong value propositions and campaigns that drive awareness and inbound interest.
• Strengthen Paykit’s visibility through events, thought leadership, PR, and active participation in industry ecosystems.
• Collaborate closely with product and engineering to align marketing with product roadmaps, market needs, and competitive positioning.
• Guide digital marketing, content creation, brand management, and campaign execution.
• Support commercial teams with marketing materials, pitches, market insights, and competitive intelligence.
• Track and report on marketing performance including campaign outcomes, conversion trends, and lead quality.
• Ensure compliance with regulatory standards in communication, data protection, and sector guidelines.

Required Qualifications

• At least five to seven years experience in fintech, payments, banking, mobile money, or a licensed PSP environment.
• Strong experience in marketing strategy, digital marketing, branding, and product marketing.
• Proven experience launching or marketing payment products, APIs, enterprise solutions, or merchant services.
• Strong analytical ability with comfort in funnel analysis, campaign performance, and data driven decisions.
• Comfort working closely with product and engineering teams.
• Excellent communication and stakeholder engagement skills across internal teams, partners, and regulators.
• Experience leading or coordinating multidisciplinary marketing functions.