Key Responsibilities

Lead Generation & Demand Creation

• Develop and execute campaigns that generate qualified leads among Power’s target segments, including employers, banks, HR/payroll platforms, insurers, SACCOs, MFIs, and other institutional partners.
• Build targeted prospect lists by country, sector, company size, decision-maker profile, and strategic fit.
• Run account-based marketing campaigns for priority employers and partners, using tailored messaging for HR, Finance, Payroll, CEOs/MDs, and institutional decision-makers.
• Own the top and middle of the commercial funnel, from market awareness and engagement through marketing-qualified lead creation and sales handoff.

Sales Alignment & Pipeline Support

• Work closely with the CEO, sales, partnerships, country teams, and customer success to support active commercial priorities.
• Create sales enablement materials that help convert prospects, including pitch decks, one-pagers, case studies, proposal templates, objection-handling materials, implementation explainers, and sector-specific messaging.
• Participate in pipeline reviews and use sales feedback to improve campaigns, targeting, messaging, and conversion rates.
• Ensure marketing activity is measured by pipeline contribution, not vanity metrics.

Product Marketing & Positioning

• Own product marketing for Power’s employer, employee, and institutional partner propositions.
• Develop clear positioning and messaging for Power’s financial wellness offering, including Pay, Borrow, Save, Protect, employer programs, and platform partnerships.
• Translate product features into commercial value propositions for different audiences, including HR Directors, CFOs, Payroll Managers, CEOs/MDs, banks, insurers, HR platforms, and employees.
• Support product launches, employer rollouts, partner activations, and new market entry with practical go-to-market plans, sales materials, and customer communication journeys.
• Ensure all product claims are accurate, credible, and aligned with actual product readiness.

Employer & User Activation

• Support activation after an employer or partner is signed by developing onboarding campaigns, employee communication kits, launch materials, FAQs, WhatsApp/SMS/email journeys, and financial education content.
• Work with product, operations, and customer success teams to improve awareness, trust, activation, repeat usage, and adoption of additional Power products.
• Use data to identify funnel drop-offs and design campaigns that improve conversion from signed account to active users.

Performance Management

• Define, track, and report marketing KPIs linked to commercial outcomes.
• Core metrics include marketing-qualified leads, sales-qualified leads, meetings booked, opportunities created, MQL-to-SQL conversion, pipeline value influenced, campaign ROI, employer activation, and end-user adoption.
• Manage marketing tools, budgets, vendors, agencies, and internal resources as needed, with a bias toward practical execution and measurable results.

Candidate Profile

• The ideal candidate is a hands-on growth marketer with strong product marketing capability. They should be comfortable being measured on lead generation, pipeline contribution, and conversion support.
• They should be able to build campaigns, write strong commercial messaging, work directly with sales, understand buyer pain points, analyze performance data, and improve results over time.
• This person should bring commercial discipline, creativity, and execution speed. They should not require a large team or heavy agency support to make progress.

Required Experience

• 5–8+ years of experience in growth marketing, revenue marketing, demand generation, B2B marketing, product marketing, SaaS marketing, fintech marketing, or partnerships marketing.
• Proven experience generating qualified leads for a sales or partnerships team.
• Strong understanding of B2B or B2B2C sales funnels.
• Experience creating campaigns for specific customer segments, buyer personas, or target accounts.
• Strong writing, messaging, and sales enablement skills.
• Experience working closely with sales, partnerships, product, and customer success teams.
• Ability to use CRM, outreach, email, LinkedIn, analytics, campaign tracking, and marketing automation tools.
• Comfort operating in a fast-moving, resource-constrained growth environment.

Preferred Experience

• Experience in fintech, financial services, HR tech, payroll, employee benefits, SaaS, insurance, banking, lending, or embedded finance.
• Experience marketing to employers, banks, MFIs, SACCOs, insurers, HR platforms, or other institutional partners.
• Experience in African or emerging markets.
• Experience with account-based marketing, enterprise sales support, product launches, and customer activation campaigns.
• Experience creating pitch decks, case studies, ROI materials, sales scripts, objection-handling tools, and partner enablement packs.