Key Responsibilities

Brand, Narrative & Content Development

• Develop and steward a coherent Pharo Schools East Africa brand and narrative aligned to the Pharo School’ education mission, values, and education model.
• Define and maintain brand guidelines, ensuring consistency of tone, messaging, and visual identity across all schools and channels.
• Lead the creation of high-quality, compelling content that showcases:
• Teaching and learning quality
• Student outcomes and journeys
• Teacher excellence and leadership
• Community impact and values
• Translate complex educational practice and pedagogy into clear, credible, parent-friendly storytelling.
• Curate and amplify school-based stories and evidence of impact while maintaining brand coherence.
• Ensure content reflects cultural sensitivity, inclusivity, and local relevance across countries.

Marketing Strategy & Campaigns

• Design and implement a structured, scalable marketing framework applicable across all Pharo Schools and operating countries.
• Develop annual and termly marketing plans aligned to enrolment targets, growth priorities, and school calendars.
• Lead network-wide marketing and enrolment campaigns in collaboration with Heads of School and school-based marketing teams.
• Support schools to plan and execute:
• Admissions and enrolment drives
• Open days, tours, and school events
• Digital, community-based, and referral marketing initiatives
• Ensure campaigns are data-informed, cost-effective, and locally responsive.
• Track and evaluate campaign performance, iterating approaches based on insights and results.

Enrolment Support

• Develop a clear, values-aligned sales and enrolment approach that reflects Pharo’s educational philosophy and commitment to access and quality.
• Strengthen the full parent enrolment journey, from inquiry to onboarding and early retention.
• Create and maintain sales tools, scripts, playbooks, and FAQs for admissions and marketing teams.
• Support schools to improve lead management, follow-up, and conversion practices.
• Analyse enrolment data, parent feedback, and market demand to inform strategy and forecasting.
• Work with school leaders to address enrolment risks, pipeline gaps, and competitive pressures.

Communications & Stakeholder Engagement

• Lead internal and external communications for Pharo Schools EA, aligned with Foundation-wide communications and reputation management.
• Oversee and optimise key communication channels, including websites, social media, newsletters, brochures, and reports.
• Support school leaders with thought leadership content, speeches, presentations, and strategic messaging.
• Ensure clear, proactive, and timely communication with parents and communities during key moments, transitions, or change.
• Coordinate crisis or sensitive communications in partnership with senior leadership.
• Build strong relationships with media, partners, and key external stakeholders where relevant.

School-Based Team Enablement

• Build the capacity of school-based marketing and admissions teams through:
• Clear frameworks and playbooks
• Templates, tools, and shared resources
• Training, coaching, and ongoing support
• Act as a strategic thought partner to Heads of Schools and Principals and school-based marketing teams, understanding local context, constraints, and opportunities.
• Support schools to professionalise and systematise their marketing and enrolment practices.
• Balance global brand leadership with appropriate local adaptation and nuance.
• Foster a culture of collaboration, shared learning, and best practice across schools.
• Set clear expectations and standards while remaining supportive and enabling, not directive.

Market Insight & Innovation

• Stay informed and abreast on education, marketing, and enrolment trends in Africa and globally.
• Develop a deep understanding of parent decision-making drivers, expectations, and pain points.
• Monitor competitor and peer school positioning, pricing, and propositions to keep Pharo’s schools’ commitment to affordability
• Use insight to continuously evolve Pharo Schools’ marketing, communications, and enrolment strategies.
• Pilot and test new channels, formats, and approaches, scaling what works.
• Bring fresh, creative ideas grounded in evidence, data, and context, not trends for their own sake.

Required Qualifications & Experience

• Bachelor’s degree in marketing, communications, business, media, or a related field (Master’s degree will be advantageous).
• 5–8+ years’ experience in marketing, communications, and/or sales, with leadership responsibility.
• Proven experience building and executing integrated marketing and communications strategies that drive growth, brand and reputation
• Demonstrated success in brand building, enrolment growth, or customer acquisition, ideally in multi-site or regional contexts.
• Experience working in or with African markets, with sensitivity to local context, culture, and families
• Demonstrated experience building and scaling brands in complex, resource-constrained environments.