Key Responsibilities

Strategic Leadership

• Develop and implement an annual Business Development Plan aligned with TWR’s ministry mission and organizational objectives.
• Identify new opportunities across commercial, digital, and donor-funded sectors.
• Conduct market research and competitor analysis to guide strategy.

Revenue Growth & Sales Management.

• Lead and mentor sales teams across all SIFA FM stations.
• Create innovative advertising, sponsorship, and fundraising packages.
• Oversee sales performance, KPIs, digital monetization, and multi-platform revenue generation.

​​​​​​​Team Leadership & Culture Building

• Build a strong, high-performance business development team.
• Facilitate planning, review, and strategy sessions.

​​​​​​​Financial Management & Risk Oversight

• Manage departmental budgets and ensure revenue targets are met.
• Oversee contract management, revenue tracking, and financial reporting.
• Identify and mitigate commercial risks.

​​​​​​​Reporting, Documentation & Compliance

• Prepare timely business, financial, and partnership reports.
• Ensure accurate documentation of contracts and sponsorships.
• Uphold organizational policies, ethical standards, and confidentiality.

Qualifications & Experience

Essential Requirements

• Bachelor’s degree in Business, Marketing, Media Management, or a related field.
• Minimum 15 years of progressive experience in business development, sales, or partnerships.
• Proven success in media (radio, TV, digital).
• Strong stakeholder management experience across corporates, NGOs, government, and donors.
• Demonstrated ability to lead diverse teams and drive revenue growth.

Added Advantages

• Master’s degree (MBA, Strategic Management, Marketing, Communications).
• Professional certification (CIM, MSK, PMP, PRINCE2, Fundraising, Digital Marketing).
• Experience in large-scale contract negotiation, budgeting, and operational oversight.

​​​​​​​Key Competencies

• Strong understanding of media markets and revenue models.
• Excellent communication, negotiation, and presentation skills.
• Strategic, analytical, and innovative thinker.
• High integrity, collaborative spirit, and strong leadership presence.
• Willingness to travel locally and regionally.