About the role

BURN is seeking a Head of Commercial Marketing to lead our marketing strategy and execution at Field Marketing. This role will be responsible for designing and localizing marketing launch plans for new products and markets, ensuring the successful commercialization of our portfolio as we expand geographically and grow our product suite.

Duties and Responsibilities:

• Develop, refine, and execute a comprehensive marketing and positioning strategy tailored for BURN’s portfolio, considering customer segments and market trends.
• Develop and implement customer acquisition strategies, working closely with Product and Market research teams to refine & and highlight USPs of BURN’s suite of products.
• Working closely with in-country marketing leads, localize global marketing strategies, content, and channels, and drive their successful rollout.
• Own BURN’s trade marketing, managing profitable point of sales activations and shopper marketing activities in each of BURN’s target markets.
• Build and strengthen the BURN brand, ensuring it resonates with our target audiences, driving brand knowledge and increasing demand.
• Use data and analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly. Report on marketing performance to senior leadership to demonstrate ROI and identify areas for improvement.

Skills and Experience:

• Proven experience and track record at the Senior Marketing Manager level in Brand Building.
• Demonstrated success designing marketing mixes and implementing strategies across urban and rural areas. Multi-national experience preferred.
• Proven experience in marketing leadership roles with 5-7+ years of experience in mass market retail and or FMCG.
• Fully operational capability in channel marketing, trade category management, trade marketing or customer marketing.
• Bachelor’s degree in marketing, business, or a related field; master’s degree preferred.
• Proficiency in marketing analytics and data-driven decision-making.
• Excellent communication, leadership, and interpersonal skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Strong project management skills and the ability to handle multiple tasks and deadlines.