Key Responsibilities:

Strategic Leadership

• Define, evolve, and communicate the group creative vision, positioning the brand as a market leader.
• Develop creative strategies aligned with both global brand standards and local market needs.
• Serve as the creative authority across the group, engaging C-suite leadership to position creativity as a business driver.

Creative & Operational Oversight

• Lead end-to-end creative development, from concept to execution.
• Oversee integrated campaigns, digital content, product experiences, and more.
• Implement agile, scalable workflows and creative governance across all markets.

Budget & Resource Management

• Develop and manage the creative budget, ensuring ROI and optimal resource allocation.
• Lead budget forecasting, tracking, and cost-saving initiatives without compromising quality.
• Negotiate with agencies and production partners to ensure value and creative excellence.

Stakeholder & Market Engagement

• Partner with regional teams to tailor initiatives to local cultures and consumer behaviors.
• Collaborate across departments to deliver cohesive brand experiences.
• Represent the creative function to external stakeholders and industry bodies.

Innovation & Brand Evolution

• Promote a culture of creative innovation, experimentation, and trend awareness.
• Introduce new storytelling methods, formats, and technologies.
• Lead initiatives to evolve the brand for long-term relevance.

Talent Leadership & Development

• Build and lead a diverse, high-performing creative team.
• Mentor and coach creative leaders, set clear goals, and foster a culture of growth and collaboration.

Performance & Quality Assurance

• Establish KPIs to measure creative impact and effectiveness.
• Ensure brand consistency and regulatory compliance across all creative output.
• Maintain and manage creative assets and brand libraries.

Financial & Geographic Scope

• Responsible for the global creative departmental budget and major vendor contracts.
• The role has a global remit, with a focus on current and future African markets.

Qualifications:

Academic & Professional

• Bachelors degree in Creative Arts, Communication, Advertising, Design, or a related field.
• Masters degree or postgraduate diploma is a strong advantage.
• Additional qualifications in Creative or Digital Design are a plus.
• Membership in a recognized professional body is preferred.

Experience

• Minimum 10 years in progressive creative leadership roles, including at least 4 years in a senior, multi-market role.
• Experience in sectors such as gaming, technology, telecommunications, financial services, or leading creative agencies.
• Proven success in executing multi-channel marketing strategies for large or global brands

Key Competencies:

• Strategic & Visionary Thinking
• Stakeholder Influence & C-Suite Engagement
• Global & Cultural Awareness
• Creative & Team Leadership
• Conflict Resolution & Negotiation Skills
• Commercial Acumen & ROI Focus
• Exceptional Communication & Presentation
• Adaptability in High-Growth Environments
• Passion for Gaming, Sports, or Technology (highly desirable)