• Preparing and managing monthly, quarterly and annual budgets for the department.
• Develop, lead and execute the Company’s marketing strategy.
• Develop plans and targets (KPIs) for the department.
• Identify opportunities to reach new market segments and expand market share.
• Plan, design, and lead marketing campaigns across the Company’s offline and digital marketing channels, such as email, SMS, and social media.
• Work directly with the relevant departmental teams to translate software features into marketing content for both offline and digital marketing channels to drive traffic and engagement.
• Conduct market research and analysis to evaluate the target market, current trends, brand position, competitors, and market gaps.
• Organize and attend marketing activities and events to raise brand awareness and corporate social responsibility.
• Identify and develop strategic partnerships with other key partners.
• Manage public relations for the Company.
• Monitor, track, and report analytics (including customer acquisition cost) to ensure they align with the Company’s growth KPIs and strategies.
• Assist with recruitment and appraisals of new and existing team members.

Requirements

• 1+ Years of experience in a similar role, preferably within the tech industry.
• 3+ Years of experience in Marketing.
• At least a degree in Marketing or any related field.
• Professional Certifications in Marketing could be an added advantage.
• Solid knowledge of Web Analytics, Google Adwords, LinkedIn Advertising and Meta Advertising.
• Working knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices.
• Experience in Setting up and Automating Marketing Campaigns.
• Deep understanding of marketing principles, trends, and customer personas.
• Strong leadership, organizational, project management and planning skills.
• Must be able to collaborate in teams.
• Must have good networking skills and communication skills both written and oral (Proficiency in English and Swahili).
• Good creativity, story telling and copy writing skills.Must have good time management skills.