Job Purpose:

Overseeing the Sales & marketing activities related to PesaPap Digital Limited software products and solutions.

Key Responsibilities:

• Develop and execute sales & marketing strategies that promote PesaPap Digital Limited’s products and services.
• Lead a team of sales professionals responsible for market research, product positioning, and branding.
• Collaborate with PesaPap Digital Limited’s teams to understand product features and benefits and translate them into compelling marketing messages.
• Oversee the creation of sales & marketing collateral, including brochures, presentations, and digital content.
• Coordinate marketing campaigns to promote software products to target audiences.
• Manage PesaPap Digital Limited’s online and social media non-technical sales profiles to increase brand visibility.
• Monitor market trends, customer feedback, and competition to adjust marketing strategies accordingly.
• Plan and execute corporate events, conferences, and product launches to enhance PesaPap Digital Limited’s image and reputation.
• Handle media relations and act as the primary point of contact for media inquiries and interviews.
• Develop and maintain relationships with industry influencers and partners to extend PesaPap Digital Limited’s reach.
• Collaborate with the Quality Assurance team to ensure customer satisfaction and gather feedback for improvement.
• Act as a spokesperson for PesaPap Digital Limited, representing it in various public engagements.
• Oversee corporate affairs, including internal and external communications.
• Develop and implement strategies to manage PesaPap Digital Limited’s reputation and corporate social responsibility.
• Ensure compliance with all regulatory and ethical guidelines in marketing and corporate affairs.
• Prepare reports and presentations to keep PesaPap Digital Limited’s Senior Management updated on sales & marketing and corporate affairs activities.
• Continuously seek opportunities to enhance PesaPap Digital Limited’s brand image and promote its solutions.
• Foster a collaborative and innovative team culture within the sales & marketing and corporate affairs teams.
• Maintain a strong network of industry contacts and partners.
• Act as a bridge between PesaPap Digital Limited and the Senior Management and the Board to convey marketing and corporate affairs strategies.

Key Competencies

• Proven ability to develop and implement comprehensive sales and marketing strategies to drive product positioning and market penetration.
• Ability to analyze market trends, customer feedback, and competition to make informed decisions and adjust marketing strategies accordingly.
• Expertise in translating product features and benefits into compelling marketing messages and ensuring cohesive branding strategies.
• Expertise in managing online and social media sales profiles to enhance brand visibility and engagement with target audiences.
• Ability to establish and maintain strong relationships with industry influencers, partners, and stakeholders to promote business growth.
• Strong focus on customer satisfaction, with the ability to gather feedback for continuous improvement of products and services.
• Capacity to foster a culture of innovation and collaboration within the team, encouraging creative approaches to problem-solving.
• Strong skills in organizing and managing corporate events, conferences, and product launches to enhance the company’s visibility.

Qualifications

• Bachelor’s degree in business administration, Marketing, Sales, or a related field.
• A master’s degree in business, Marketing, or a related discipline is an added advantage
• Relevant professional certifications in marketing, sales, or business development (e.g., Chartered Institute of Marketing (CIM), Certified Sales Professional (CSP)) are a plus.
• Minimum of 8-10 years of experience in sales, marketing, or business development, preferably within the fintech, software, or technology sectors.
• In-depth understanding of the fintech industry, particularly in software development and SaaS products.