Regen Organics is an industry leader in regenerating agriculture, cities and communities. We implement a circular economy model to sustainably manufacture regenerative insect feed for animals, various organic fertilizers and ecofuels for use in fast growing emerging markets.

Location: Kenya (with HQ in Nairobi). 40% time allocation for travel across Kenya.

Responsibilities:

Sales Strategy Development:

• Develop and execute a comprehensive sales strategy aligned with the company’s goals and objectives.
• Collaborate with the executive team to set sales targets and create strategies for achieving them.

Team Leadership:

•  Lead and manage the sales team, providing direction, support, and motivation.
•  Establish clear performance expectations and ensure the team is equipped to achieve targets.

Relationship Management:

• Cultivate and maintain strong relationships with existing distributors, key clients, and strategic partners.
•  Identify and pursue new business opportunities to expand the company’s market presence.
• Operational Efficiency: Area Agent Model Implementation:
•  Introduce and implement the area agent model for sales, ensuring agents are motivated through piece-rate incentives for inputs and commission-based remuneration for sales made.
•  Collaborate with stakeholders to establish fair and competitive compensation structures for area agents.
•  Develop a model for hiring and retaining the agents.
•  Develop ideal management structures to drive effectiveness of the area agents.
• The management structure should be within the required cost of sales.
•  Streamline sales processes and workflows to enhance operational efficiency.

Experimentation and Optimization:

•  Design and oversee experiments to optimize the effectiveness of the promotional mix in identifying and converting end users to purchase our products from distributors.
•  Analyze experiment results and make data-driven recommendations to improve promotional strategies.
• Direct sales to corporate & large farms:
•  Refine our direct sales approach to corporate clients and large farms.

Program management:

• Set up systems to manage all the improvement programs and projects within Farm Star.
•  Manage the team to deliver all projects on time, within budget and to achieve the desired impact across the sales and marketing teams.

Performance Monitoring and Reporting:

• Implement robust monitoring systems to track the performance of the sales team against targets and KPIs.
•  Provide regular reports to the executive team, highlighting key achievements, challenges, and recommendations for improvements

Market Insights:

•  Stay informed about industry trends, market conditions, and competitor activities.
•  Utilize market insights to inform strategic decision-making and identify areas for growth.

Qualifications:

•  Bachelor’s degree in business, marketing, or a related field; Master’s degree is a plus.
•  >10 years experience in developing and implementing successful sales strategies in the agricultural sector.
•  Specific experience in designing, building and implementing agent sales models.
•  Experience in building effective below the line and through the line marketing strategies to smallholder farmers will be preferred.
•  Strong analytical and problem-solving skills.
•  Excellent communication and interpersonal skills. Ability to analyze data and make informed, data-driven decisions.
•  Demonstrated ability to lead and motivate a high-performing sales team