Key Purpose Statement

The role of the HORECA Manager is to deliver Volume and Revenue growth in all channels , grow customer base and manager accounts.

Key Duties & Responsibilities    

• Implement strategies and tactical plans for HORECA to ensure sustained business growth.
• Collaborate with marketing and regional Teams to execute key programs and initiatives to achieve set targets.
• Recruit and serve HORECA outlets to deliver premium strategy through growing relevant portfolio across the region.
• Establish and manage winning trading relationships with the key decision makers in the outlets covered and Key distributors across the region.
• Champion Order generation within the HORECA outlets.
• Trade Execution management though SFA tool to analyse the market demand and use this information to drive performance in set KPIs – calls adherence, strike rate targets, outlet expansion, sales volume, profit and RED.
• Market share protection and growth.
• Build Capability through coaching & learning to accelerate performance.

Skills, Experience & Education    

Experience

• A minimum of 5 years’ experience in an FMCG environment.
• Strong experience in marketing and customer service with good networking skills.
• Excellent interpersonal, verbal & written communications skills.

Education

• A Minimum of a bachelor’s degree in commerce or any other business-related course