Duties and Responsibilities

• Develop and execute sales strategies to meet and exceed sales targets within the Horeca sector.
• Identify and prospect potential clients in the hospitality industry, including hotels, restaurants, cafes, bars, and catering services.
• Build and maintain strong relationships with existing clients to ensure customer satisfaction and loyalty.
• Conduct regular visits to clients to understand their needs, provide product demonstrations, and offer solutions tailored to their requirements.
• Negotiate contracts, pricing, and terms of sale with clients to secure profitable deals.
• Stay updated on market trends, competitor activities, and industry developments within the Horeca sector.
• Conduct market research to identify new opportunities for business growth and expansion.
• Collaborate with the marketing team to develop promotional materials and campaigns targeted at Horeca clients.
• Participate in industry events, trade shows, and networking opportunities to enhance brand visibility and generate leads.
• Acquire in-depth knowledge of the company’s products/services, features, and benefits.
• Provide training and support to clients on product usage, handling, and maintenance.
• Address any technical or operational queries raised by clients and offer timely solutions.
• Maintain accurate records of sales activities, customer interactions, and transactions using CRM software.
• Prepare regular sales reports, forecasts, and performance analysis for management review.
• Coordinate with the sales support team to ensure timely order processing, delivery, and after-sales support for clients.

Key Requirements Skills, experience and qualification

• Proven experience in sales, preferably within the Horeca or related industry.
• Strong understanding of Horeca market dynamics, customer needs, and purchasing behaviors.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team, with a proactive and results-driven attitude.
• Proficiency in using CRM software, Microsoft Office suite, and other sales tools.
• Willingness to travel frequently and work flexible hours as required.
• Bachelor’s degree in business administration, marketing, or a related field is preferred