SCOPE OF WORK:

Under the supervision of the Social Media Manager, the Instagram and TikTok Growth Specialist at Nalafem will spearhead the development and execution of innovative strategies to bolster organic influence and engagement on these platforms, aligning with Nalafem’s mission and objectives and handle four Nalafem accounts:

Instagram:

• Nalafem main account: @ nalafem
• Nalafem podcast account: @ iamnala_podcast

Tiktok:

• Nalafem’s main account: @ nalafem
• Nalafem podcast account: @ iamnala_podcast

KEY RESPONSIBILITIES

Strategy Development and Implementation:

• Craft and deploy dynamic growth strategies, working closely with the content creator for Instagram and TikTok that enhance Nalafem’s digital presence and drive engagement.
• Stay abreast of the latest platform trends and features, adapting strategies to maximize Nalafem’s organic reach and audience growth.

Content Programming and Optimization:

• Offer ongoing advice on content programming, channel optimization, and management to elevate Nalafem’s brand identity on Instagram and TikTok.
• Monitor and evaluate content performance analytics, providing insights for branding and engagement improvement.

Reporting and Documentation:

• Provide frequent updates to the Nalafem management on the progress of social media initiatives, growth metrics, and strategic outcomes.

Data Management and KPI Tracking:

• Diligently track and update data related to audience development and strategic planning.
• Monitor and report on key performance indicators regularly, ensuring alignment with Nalafem’s growth targets.

Support Structure:

• Collaborate closely with Nalafem’s social media team to ensure cohesive and synchronized campaign execution.
• Receive support from the broader social medial team for cross-platform initiatives and integrated campaigns.

Growth Expectations:

• Achieve targeted growth rate of 40% within 6 months in follower numbers, engagement levels, and content reach on
• Instagram and TikTok within set timeframes.

Review and Adaptation:

• Engage in regular strategic reviews to fine-tune the approach based on platform analytics, community feedback, and evolving online engagement patterns.

QUALIFICATIONS AND SKILLS

• Demonstrable experience with Instagram and TikTok growth strategies and community management.
• Deep understanding of social media analytics and data-driven decision-making.
• Proficiency in content creation and digital branding, preferably with a focus on social change and advocacy.
• Excellent relationship-building and communication skills, with the ability to engage and inspire influencers and creators.
• Knowledgeable about the pan-African feminist movement and digital activism.
• Proficient in using digital tools for scheduling, communication, and webinar hosting.
• Understanding of digital platforms and familiarity with remote working environments specifically Slack, Canva, Asana, including adaptability with different time zones.
• Identification with Nalafem Vision and mission.
• Flexibility and capacity to collaborate across teams.
• Fluent in English (written and spoken) and one more language (French, Arabic, Kiswahili will be an advantage).
• Excellent oral and written communication skills and demonstrated ability to write and produce documents under tight deadlines.
• Willingness and ability to travel whenever necessary