Job Responsibilities:

• Go to Market Strategy
• Develop a trade segmentation and Go-to-Market Strategy that outlines the service providers’ role and optimizes distribution and coverage in each channel.
• Collaborate with Brand Marketing and Consumer Insights teams to validate retail environments based on shopper profiles.

Channel Strategy

• Evaluate the performance of Colgate-Palmolive (CP) and product categories in each channel, define strategies, and set objectives.
• Establish objectives and key performance indicators (KPIs) for all categories and retail settings, ensuring effective tracking mechanisms.
• Proactively respond to market shifts (including competitor activities) through in-store programs and strategies in line with the company objectives
• Analyze customer and channel promotions, creating a performance history library and adjusting plans for better return on investment.
• Customize Category Promotion activities by retail environment and identify strategies for growth.

7P & RE Strategies

• Outline the 7P strategy and tactics for each Retail Environment and channel.
• Utilize shopper and trade insights, along with performance assessments, to provide recommendations for excellent 7P execution across all the channels.
• Develop communication tools for the 7Ps and provide user-friendly guidelines to Customer Development (CD) merchandising as well as distributor teams for effective management and execution of strategies and tactics.
• Track and monitor the 7Ps, offering corrective action recommendations to the CD teams as needed.

Insights

• Identify and prioritize Shopper/ Retail Environment (RE) insights across all the channels.
• Establish strong business analytics, including Share of Market (SOM), Share of Assortment (SOA) and Distribution metrics, business performance analytics, competitor analytics  as well as post campaign analysis.

Commercial Planning 

• Identify and implement Retail Environment (RE) Growth Initiatives and collaborate with Brand Marketing on relevant shopper programs and thematics.
• Compile customer needs by RE for input into commercial plans and offer a retailer perspective during the commercial process.
• Identify gaps and provide solutions by RE in monthly Commercial Meetings.
• Coordinate the planning and execution of channel and account activities, ensuring timely and accurate communication to relevant teams.

Training & Communication

• Facilitate communication & showcase of Best Practice learnings.
• Assist CD teams with selling skills training and share selling stories.

External Focus

• Share information about competitive activities throughout the organization and suggest counter strategies, in line with the company objectives.
• Stay updated on retailers’ stated growth strategies.
• Emphasize increasing engagement with customers and distributors at all organizational levels.
• Ensure ample time is spent in-country and on the ground to gather market information, understand retailer operations, gain insights into shoppers and customers.
• Track and measure in-store execution across all REs.

Requirement

Required Qualifications:

• Bachelor’s Degree with a specialization in Business and or  Marketing Management.
• At least 2 years of experience in Sales, Marketing, or Trade/Customer Marketing within the Consumer Goods (CG) or Fast-Moving Consumer Goods (FMCG) industry.
• Hands-on experience in dealing with customers in the market.
• Previous work experience in a collaborative, cross-functional environment
• Advanced skills in using spreadsheets and creating presentations for effective storytelling.
• Strong analytical abilities, problem-solving mindset, and business development.
• Ability to cultivate positive relationships with key stakeholders and influence decision-makers.
• Proficient in project management.
• Familiarity with Nielsen and other data sources/systems.
• Excellent communication skills for collaborating with cross-functional teams, even in remote locations

Key Skills and Knowledge:

• Strategic category thinker
• Strong understanding of consumer insights, as well as shopper behavior within category & RE
• Proven operational results
• Customer development experience desirable (Customer teams, and/or CatMan)
• Command of RE strategy, RE shopper touchpoints and key customers’ strategies
• Ability to manage multiple tasks simultaneously.

Key Competencies:

• Category Strategy and Vision
• Customer oriented
• Business/Global Perspective
• Strong analytical & problem solving
• Influence and negotiation
• Relationship building
• High results orientation
• Effective communication
• Strong teamwork
• Planning & priority setting
• Managing ambiguity