Role Overview

• SPIRO is seeking a highly driven Lead – Digital Growth, Engagement & Retention to lead customer growth strategies, engagement initiatives, and retention programs across multiple African markets. The role will focus on enhancing user acquisition, activation, lifecycle engagement, and long-term customer value through data-driven marketing and product-led growth initiatives.

Key Responsibilities

• Develop and execute digital growth strategies to increase user acquisition, engagement, and retention.
• Design customer lifecycle programs to improve onboarding, activation, and long-term adoption.
• Lead CRM, loyalty, referral, and rewards programs.
• Analyze customer behavior and identify growth opportunities across customer segments.
• Collaborate with Product, Marketing, Operations, and Data teams to launch growth initiatives.
• Define and track customer engagement KPIs, retention metrics, and campaign performance.
• Leverage marketing automation tools to personalize customer journeys.
• Drive A/B testing, experimentation, and optimization initiatives.
• Build and manage a high-performing growth team.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field.
• 7+ years of experience in Growth, CRM, Digital Marketing, or Customer Engagement.
• Strong understanding of customer lifecycle management and performance marketing.
• Experience with CRM tools, marketing automation platforms, and analytics solutions.
• Expertise in customer segmentation, retention strategies, and funnel optimization.
• Strong stakeholder management and leadership capabilities.

Preferred Experience

• Mobility, Ride-Hailing, Fin-tech, E-commerce, Consumer Tech, or Subscription platforms.
• Experience managing multi-country growth programs in Africa.

Why Join SPIRO?

• Be part of Africa’s largest and most ambitious electric mobility ecosystem.
• Work on transformative problems across mobility, energy, fin-tech, IoT, and digital platforms.
• Build products and partnerships that create real economic and environmental impact.
• Collaborate with high-performing teams across multiple African markets.
• Operate in a fast-growing, entrepreneurial environment with significant ownership and leadership exposure.
• Help shape the future of sustainable transportation and digital innovation across Africa.